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BIXBI vs Vital Essentials

BIXBI vs. Vital Essentials

In this comparison article for BIXBI vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare BIXBI and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs BIXBI comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our BIXBI Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. BIXBI

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

BIXBI Dog Food vs. Vital Essentials Dog Food

Dry Dog FoodBIXBIVital Essentials
Crude Protein39.3%52.2%
Crude Fat25.4%28.7%
Crude Fiber5.7%4.1%
Wet/Canned Dog FoodBIXBIVital Essentials
Crude Protein39.9%53.7%
Crude Fat34.6%31.0%
Crude Fiber6.8%5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Vital Essentials dry dog foods clearly provides more protein than BIXBI. In fact, the difference between the protein content is roughly 12.81%, which is a significant amount. Similarly, Vital Essentials wet dog foods provide significantly more protein than BIXBI wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, BIXBI typically provides less fat than Vital Essentials. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, BIXBI wet dog foods also provide more fat than Vital Essentials wet foods.


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, BIXBI and Vital Essentials also provide roughly the same amount of crude fiber.

BIXBI Cat Food vs. Vital Essentials Cat Food

Dry Cat FoodBIXBIVital Essentials
Crude Protein49.5%54.0%
Crude Fat31.1%27.5%
Crude Fiber5.3%5.1%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

BIXBI dry recipes contain 4.51% less protein than Vital Essentials dry recipes. This difference in protein content is a notable difference between Vital Essentials and BIXBI.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that BIXBI typically guarantees 3.52% more fat. This is a fairly small difference between BIXBI and Vital Essentials, but still worth mentioning.


As you can see, Vital Essentials and BIXBI guarantee a similar amount of crude fiber.

BIXBI Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

Here are some of the controversial ingredients used only by BIXBI.

Canola Oil

Product Safety: Recall History of BIXBI & Vital Essentials?

BIXBI has been recalled 2 times.

  • Feb. 21, 2013: Salmonella
  • Feb. 19, 2013: Salmonella

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodBIXBIVital Essentials
Per Pound$18.34$37.19
Per Calorie$0.0085$0.0186

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding BIXBI or Vital Essentials, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for BIXBI or Vital Essentials will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for BIXBI and Vital Essentials. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy BIXBI Pet Foods

You can purchase BIXBI pet foods from the following stores:


55 Recipes In-Stock Today

Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


47 Recipes In-Stock Today

43 Recipes In-Stock Today

22 Recipes In-Stock Today

23 Recipes In-Stock Today

Type Of Pet Foods Available

ProductBIXBIVital Essentials
Dry Dog Food15 RecipesNone
Wet Dog Food9 RecipesNone
Dog Treats26 Treats30 Treats
Dry Cat FoodNoneNone
Wet Cat FoodNoneNone
Cat TreatsNone8 Treats

Top Rated BIXBI Recipes

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Top Rated Vital Essentials Recipes

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