Crave vs I and Love and You

Crave vs. I and Love and You

In this comparison article for Crave vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Crave and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. I and Love and You Dog Food

Dry Dog Food Crave I and Love and You
Crude Protein 37.8% 34.4%
Crude Fat 18.9% 15.5%
Crude Fiber 3.9% 5.1%
Wet/Canned Dog Food Crave I and Love and You
Crude Protein 53.7% 44.4%
Crude Fat 26.4% 18.9%
Crude Fiber 4.5% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Crave guarantees 3.38% more protein than I and Love and You. Although this difference is relatively small, it's still a notable difference. In addition, Crave wet dog foods also provide more protein than I and Love and You wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a small difference between the fat content of Crave and I and Love and You. We can see that Crave guarantees about 3.36% more fat than I and Love and You. In addition, Crave wet dog foods also provide more fat than I and Love and You wet foods.


Crave and I and Love and You both provide roughly the same amount of crude fiber. With regards to wet dog food, I and Love and You and Crave also provide roughly the same amount of crude fiber.

Crave Cat Food vs. I and Love and You Cat Food

Dry Cat Food Crave I and Love and You
Crude Protein 44.7% 43.0%
Crude Fat 19.6% 17.9%
Crude Fiber 4.7% 4.8%
Wet/Canned Cat Food Crave I and Love and You
Crude Protein 53.0% 47.0%
Crude Fat 26.4% 19.8%
Crude Fiber 4.9% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet cat foods, Crave provides more protein (about 6.04% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Both brands provide roughly the same amount of crude fat. For wet cat foods, Crave provides more fat (about 6.60% more).


As you can see, Crave and I and Love and You guarantee a similar amount of crude fiber. With regards to wet cat food, Crave and I and Love and You also provide roughly the same amount of crude fiber.

Crave Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Crave and I and Love and You both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by I and Love and You.

Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by I and Love and You.

Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Crave & I and Love and You?

According to our records, Crave has never been recalled.

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave I and Love and You
Per Pound $2.09 $4.96
Per Calorie $0.0012 $0.0031
Dry Cat Food Crave I and Love and You
Per Pound $3.15 $2.72
Per Calorie $0.0018 $0.0017
Wet Dog Food Crave I and Love and You
Per Pound $4.15 $2.32
Per Calorie $0.0078 $0.0059
Wet Cat Food Crave I and Love and You
Per Pound $6.47 $5.36
Per Calorie $0.0117 $0.0116

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:









Type Of Pet Foods Available

Product Crave I and Love and You
Dry Dog Food 4 Recipes 9 Recipes
Wet Dog Food 8 Recipes 5 Recipes
Dog Treats 13 Treats
Dry Cat Food 5 Recipes 5 Recipes
Wet Cat Food 10 Recipes 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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