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Crave vs Kirkland Signature

Crave vs. Kirkland Signature

In this comparison article for Crave vs Kirkland Signature, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Kirkland Signature, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Kirkland Signature vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Kirkland Signature Review Page.

Guaranteed Analysis: Kirkland Signature vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Kirkland Signature Dog Food

Dry Dog Food Crave Kirkland Signature
Crude Protein 37.8% 27.5%
Crude Fat 18.9% 15.3%
Crude Fiber 4.0% 5.4%
Wet/Canned Dog Food Crave Kirkland Signature
Crude Protein 53.7% 44.4%
Crude Fat 26.4% 27.8%
Crude Fiber 4.5% 5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Crave dry dog food recipes contain 10.28% more protein than Kirkland Signature recipes. Clearly, there is a significant difference between the protein content of Kirkland Signature and Crave. Similarly, Crave wet dog foods provide significantly more protein than Kirkland Signature wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Crave typically guarantees 3.61% more fat. This is a fairly small difference between Crave and Kirkland Signature, but still worth mentioning. For wet dog foods, Kirkland Signature and Crave provide roughly the same amount of fat.


As you can see, Crave and Kirkland Signature guarantee a similar amount of crude fiber. With regards to wet dog food, Kirkland Signature and Crave also provide roughly the same amount of crude fiber.

Crave Cat Food vs. Kirkland Signature Cat Food

Dry Cat Food Crave Kirkland Signature
Crude Protein 44.7% 34.8%
Crude Fat 19.6% 15.9%
Crude Fiber 4.7% 5.9%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

When you look at the average percentages of crude protein for dry cat food, it's clear that Crave provides significantly more protein. On average, Crave guarantees about 9.85% more protein than Kirkland Signature.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

According to our data, Crave guarantees 3.63% more fat than Kirkland Signature. Although this difference is relatively small, it's still a notable difference.


Crave and Kirkland Signature both provide roughly the same amount of crude fiber.

Crave Pet Food Ingredients vs. Kirkland Signature Pet Food Ingredients

Crave and Kirkland Signature both use the following controversial ingredients in many of their products:

Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color

Here are some of the controversial ingredients used only by Kirkland Signature.

Canola Oil
Powdered Cellulose
Organic Canola Meal
Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)
Organic Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Kirkland Signature?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or Kirkland Signature pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:


10 Recipes In-Stock Today

10 Recipes In-Stock Today

Where To Buy Kirkland Signature Pet Foods

You can purchase Kirkland Signature pet food products from these retailers:


Type Of Pet Foods Available

Product Crave Kirkland Signature
Dry Dog Food 4 Recipes 12 Recipes
Wet Dog Food 8 Recipes 1 Recipes
Dog Treats
Dry Cat Food 5 Recipes 3 Recipes
Wet Cat Food 10 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores