Crave vs Natural Balance

Crave vs. Natural Balance

In this comparison article for Crave vs Natural Balance, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Natural Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Balance vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Natural Balance Review Page.

Guaranteed Analysis: Natural Balance vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Natural Balance Dog Food

Dry Dog Food Crave Natural Balance
Crude Protein 37.8% 25.9%
Crude Fat 18.9% 12.6%
Crude Fiber 3.9% 5.4%
Wet/Canned Dog Food Crave Natural Balance
Crude Protein 53.7% 38.8%
Crude Fat 26.4% 19.1%
Crude Fiber 4.5% 7.1%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The comparison table above shows that Crave dry dog foods provide significantly more protein than Natural Balance. More specifically, Crave guarantees at least 11.91% more protein. Similarly, Crave wet dog foods provide significantly more protein than Natural Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively large difference between the fat content of Crave and Natural Balance. On average, Natural Balance dry dog food recipes contain 6.24% less fat than Crave recipes. In addition, Crave wet dog foods also provide more fat than Natural Balance wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet dog foods, Natural Balance typically provides a little more fiber (about 2.58% more).

Crave Cat Food vs. Natural Balance Cat Food

Dry Cat Food Crave Natural Balance
Crude Protein 44.4% 36.0%
Crude Fat 19.3% 13.4%
Crude Fiber 5.2% 5.9%
Wet/Canned Cat Food Crave Natural Balance
Crude Protein 54.5% 46.2%
Crude Fat 28.8% 19.7%
Crude Fiber 4.5% 7.0%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Crave dry cat foods clearly provides more protein than Natural Balance. In fact, the difference between the protein content is roughly 8.40%, which is a significant amount. Similarly, Crave wet cat foods provide significantly more protein than Natural Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Natural Balance dry recipes contain 5.86% less fat than Crave dry recipes. This difference in fat content is a notable difference between Crave and Natural Balance. In addition, Crave wet cat foods also provide more fat than Natural Balance wet foods.


Both brands provide roughly the same amount of crude fiber. For wet cat foods, Natural Balance typically provides a little more fiber (about 2.49% more).

Crave Pet Food Ingredients vs. Natural Balance Pet Food Ingredients

Crave and Natural Balance both use the following controversial ingredients in many of their products:

Pea Protein
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Natural Balance.

Beet Pulp
Canola Oil
Brewers Rice
Poultry Giblets
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Crave and Natural Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Natural Balance?

According to our records, Crave has never been recalled.

Natural Balance has been recalled 5 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Natural Balance
Per Pound $2.09 $2.57
Per Calorie $0.0012 $0.0016
Dry Cat Food Crave Natural Balance
Per Pound $3.15 $3.06
Per Calorie $0.0018 $0.0020
Wet Dog Food Crave Natural Balance
Per Pound $4.15 $4.88
Per Calorie $0.0078 $0.0099
Wet Cat Food Crave Natural Balance
Per Pound $6.47 $5.05
Per Calorie $0.0117 $0.0115

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Natural Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Natural Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Natural Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet food products from these retailers:










Type Of Pet Foods Available

Product Crave Natural Balance
Dry Dog Food 4 Recipes 27 Recipes
Wet Dog Food 8 Recipes 31 Recipes
Dog Treats 33 Treats
Dry Cat Food 5 Recipes 14 Recipes
Wet Cat Food 10 Recipes 39 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

Compare Crave To

Compare Natural Balance To

Brands Similar To