Crave vs Natural Planet

Crave vs. Natural Planet

In this comparison article for Crave vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Natural Planet, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Planet vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Natural Planet Review Page.

Guaranteed Analysis: Natural Planet vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Natural Planet Dog Food

Dry Dog Food Crave Natural Planet
Crude Protein 37.8% 27.3%
Crude Fat 18.9% 15.8%
Crude Fiber 3.9% 6.4%
Wet/Canned Dog Food Crave Natural Planet
Crude Protein 53.7% 45.5%
Crude Fat 26.4% 43.2%
Crude Fiber 4.5% 2.3%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Crave dry dog food recipes contain 10.44% more protein than Natural Planet recipes. Clearly, there is a significant difference between the protein content of Natural Planet and Crave. Similarly, Crave wet dog foods provide significantly more protein than Natural Planet wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Crave typically guarantees 3.11% more fat. This is a fairly small difference between Crave and Natural Planet, but still worth mentioning. In addition, Natural Planet wet dog foods also provide more fat than Crave wet foods.


According to our data, Natural Planet guarantees 2.56% more fiber than Crave. Although this difference is relatively small, it's still a notable difference. In addition, Crave wet dog foods also provide more fiber than Natural Planet wet foods.

Crave Cat Food vs. Natural Planet Cat Food

Dry Cat Food Crave Natural Planet
Crude Protein 44.7% 33.3%
Crude Fat 19.6% 15.6%
Crude Fiber 4.7% 6.7%
Wet/Canned Cat Food Crave Natural Planet
Crude Protein 53.0% 45.5%
Crude Fat 26.4% 40.9%
Crude Fiber 4.9% 2.3%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

When you look at the average percentages of crude protein for dry cat food, it's clear that Crave provides significantly more protein. On average, Crave guarantees about 11.33% more protein than Natural Planet. For wet cat foods, Crave provides more protein (about 7.55% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

There is a small difference between the fat content of Crave and Natural Planet. We can see that Crave guarantees about 4.00% more fat than Natural Planet. In addition, Natural Planet wet cat foods also provide more fat than Crave wet foods.


According to our average data, Crave typically provides less fiber than Natural Planet. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Crave wet cat foods also provide more fiber than Natural Planet wet foods.

Crave Pet Food Ingredients vs. Natural Planet Pet Food Ingredients

Crave and Natural Planet both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Natural Planet.

Garlic
Dried Tomato Pomace
Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Natural Planet?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or Natural Planet pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Natural Planet
Per Pound $2.15 $2.91
Per Calorie $0.0013 $0.0017
Dry Cat Food Crave Natural Planet
Per Pound $3.40 $3.33
Per Calorie $0.0020 $0.0018
Wet Dog Food Crave Natural Planet
Per Pound $2.61 $4.44
Per Calorie $0.0054 $0.0077
Wet Cat Food Crave Natural Planet
Per Pound $6.77 $10.17
Per Calorie $0.0148 $0.0173

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Natural Planet, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Natural Planet will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Natural Planet. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet food products from these retailers:





Type Of Pet Foods Available

Product Crave Natural Planet
Dry Dog Food 4 Recipes 5 Recipes
Wet Dog Food 8 Recipes 2 Recipes
Dog Treats 1 Treats
Dry Cat Food 5 Recipes 1 Recipes
Wet Cat Food 10 Recipes 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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