Crave vs Primal

Crave vs. Primal

In this comparison article for Crave vs Primal, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Primal, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Primal vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Primal Review Page.

Guaranteed Analysis: Primal vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Primal Dog Food

Dry Dog Food Crave Primal
Crude Protein 37.8% 49.2%
Crude Fat 18.9% 31.7%
Crude Fiber 3.9% 3.9%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Primal dry dog food recipes contain 11.47% more protein than Crave recipes. Clearly, there is a significant difference between the protein content of Crave and Primal.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Primal provides significantly more fat. On average, Primal guarantees about 12.82% more protein than Crave.


As you can see, Crave and Primal guarantee a similar amount of crude fiber.

Crave Cat Food vs. Primal Cat Food

Dry Cat Food Crave Primal
Crude Protein 44.4% 54.7%
Crude Fat 19.3% 28.8%
Crude Fiber 5.2% 3.9%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The comparison table above shows that Primal dry cat foods provide significantly more protein than Crave. More specifically, Primal guarantees at least 10.27% more protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Primal dry cat foods clearly provides more fat than Crave. In fact, the difference between the fat content is roughly 9.57%, which is a significant amount.


Primal and Crave both provide roughly the same amount of crude fiber.

Crave Pet Food Ingredients vs. Primal Pet Food Ingredients

Here are some of the controversial ingredients used only by Crave.

Pea Protein
Caramel Color
Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Primal?

According to our records, Crave has never been recalled.

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Primal
Per Pound $2.09 $41.21
Per Calorie $0.0012 $0.0155
Dry Cat Food Crave Primal
Per Pound $3.15 $42.76
Per Calorie $0.0018 $0.0175

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Primal, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Primal will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Primal. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy Primal Pet Foods

You can purchase Primal pet food products from these retailers:









Type Of Pet Foods Available

Product Crave Primal
Dry Dog Food 4 Recipes
Wet Dog Food 8 Recipes
Dog Treats 8 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 10 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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