vs
Crave vs Pure Balance

Crave vs. Pure Balance

In this comparison article for Crave vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Pure Balance Dog Food

Dry Dog FoodCravePure Balance
Crude Protein37.8%29.2%
Crude Fat18.9%16.7%
Crude Fiber4.0%5.6%
Wet/Canned Dog FoodCravePure Balance
Crude Protein53.7%34.6%
Crude Fat26.4%24.6%
Crude Fiber4.5%7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Crave provides significantly more protein. On average, Crave guarantees about 8.57% more protein than Pure Balance. Similarly, Crave wet dog foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

According to our data, Crave guarantees 2.22% more fat than Pure Balance. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Crave and Pure Balance provide roughly the same amount of fat.


Crave and Pure Balance both provide roughly the same amount of crude fiber. For wet dog foods, Pure Balance typically provides a little more fiber (about 2.62% more).

Crave Cat Food vs. Pure Balance Cat Food

Dry Cat FoodCravePure Balance
Crude Protein44.7%39.9%
Crude Fat19.6%17.7%
Crude Fiber4.7%5.9%
Wet/Canned Cat FoodCravePure Balance
Crude Protein53.0%42.0%
Crude Fat26.4%25.4%
Crude Fiber4.9%7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Our analysis shows that Crave guarantees 4.78% more protein than Pure Balance dry cat food recipes. In addition, Crave wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet cat food, Crave and Pure Balance also provide roughly the same amount of crude fat.


Both brands provide roughly the same amount of crude fiber. For wet cat foods, Pure Balance typically provides a little more fiber (about 2.25% more).

Crave Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Crave and Pure Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Crave and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Crave & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

ProductCravePure Balance
Dry Dog Food4 Recipes7 Recipes
Wet Dog Food8 Recipes15 Recipes
Dog TreatsNoneNone
Dry Cat Food5 Recipes5 Recipes
Wet Cat Food10 Recipes4 Recipes
Cat TreatsNone3 Treats

Top Rated Crave Recipes

Dog Food
Crave
Premium Adult Dog Food Real Chicken Recipe
Check Price
Dog Food
Crave
Canned Dog Food Beef Pate
Check Price
Cat Food
Crave
Adult Dry Cat Food With Protein From Chicken
Check Price
Cat Food
Crave
Wet Cat Food Grain Free Salmon & Trout Pate
Check Price

Top Rated Pure Balance Recipes

Dog Food
Pure Balance
Wild & Free Grain Free Formula - Bison, Pea & Venison Recipe
Check Price
Dog Food
Pure Balance
Canned Dog Food Turkey & Chicken Recipe For Adult Dogs
Check Price
Cat Food
Pure Balance
Wild & Free High Protein Salmon Recipe For Cats
Check Price
Cat Food
Pure Balance
High Protein Grain Free Chicken & Turkey Recipe In Sauce For Cats
Check Price