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Crave vs Pure Balance

Crave vs. Pure Balance

In this comparison article for Crave vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Pure Balance Dog Food

Dry Dog Food Crave Pure Balance
Crude Protein 37.8% 29.2%
Crude Fat 18.9% 16.7%
Crude Fiber 3.9% 5.6%
Wet/Canned Dog Food Crave Pure Balance
Crude Protein 53.7% 34.6%
Crude Fat 26.4% 24.6%
Crude Fiber 4.5% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Crave provides significantly more protein. On average, Crave guarantees about 8.57% more protein than Pure Balance. Similarly, Crave wet dog foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

According to our data, Crave guarantees 2.22% more fat than Pure Balance. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Crave and Pure Balance provide roughly the same amount of fat.


Crave and Pure Balance both provide roughly the same amount of crude fiber. For wet dog foods, Pure Balance typically provides a little more fiber (about 2.62% more).

Crave Cat Food vs. Pure Balance Cat Food

Dry Cat Food Crave Pure Balance
Crude Protein 44.7% 39.9%
Crude Fat 19.6% 17.7%
Crude Fiber 4.7% 5.9%
Wet/Canned Cat Food Crave Pure Balance
Crude Protein 53.0% 42.0%
Crude Fat 26.4% 25.4%
Crude Fiber 4.9% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Our analysis shows that Crave guarantees 4.78% more protein than Pure Balance dry cat food recipes. In addition, Crave wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet cat food, Crave and Pure Balance also provide roughly the same amount of crude fat.


Both brands provide roughly the same amount of crude fiber. For wet cat foods, Pure Balance typically provides a little more fiber (about 2.25% more).

Crave Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Crave and Pure Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Crave and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Crave & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or Pure Balance pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Pure Balance
Per Pound $1.99 $1.54
Per Calorie $0.0012 $0.0009
Dry Cat Food Crave Pure Balance
Per Pound $3.34 $2.19
Per Calorie $0.0019 $0.0013
Wet Dog Food Crave Pure Balance
Per Pound $2.51 $1.78

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Pure Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Pure Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Pure Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:


22 Recipes In-Stock Today

14 Recipes In-Stock Today

5 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


8 Recipes In-Stock

Type Of Pet Foods Available

Product Crave Pure Balance
Dry Dog Food 4 Recipes 7 Recipes
Wet Dog Food 8 Recipes 15 Recipes
Dog Treats
Dry Cat Food 5 Recipes 5 Recipes
Wet Cat Food 10 Recipes 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores