Crave vs Pure Vita

Crave vs. Pure Vita

In this comparison article for Crave vs Pure Vita, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Pure Vita, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Vita vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Pure Vita Review Page.

Guaranteed Analysis: Pure Vita vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Pure Vita Dog Food

Dry Dog Food Crave Pure Vita
Crude Protein 37.8% 27.8%
Crude Fat 18.9% 16.3%
Crude Fiber 3.9% 7.2%
Wet/Canned Dog Food Crave Pure Vita
Crude Protein 53.7% 48.6%
Crude Fat 26.4% 33.6%
Crude Fiber 4.5% 6.8%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Crave provides significantly more protein. On average, Crave guarantees about 10.00% more protein than Pure Vita. For wet dog foods, Crave provides more protein (about 5.06% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

According to our data, Crave guarantees 2.64% more fat than Pure Vita. Although this difference is relatively small, it's still a notable difference. In addition, Pure Vita wet dog foods also provide more fat than Crave wet foods.


There is a small difference between the fiber content of Pure Vita and Crave. We can see that Pure Vita guarantees about 3.33% more fiber than Crave. In addition, Pure Vita wet dog foods also provide more fiber than Crave wet foods.

Crave Cat Food vs. Pure Vita Cat Food

Dry Cat Food Crave Pure Vita
Crude Protein 44.7% 35.9%
Crude Fat 19.6% 18.5%
Crude Fiber 4.7% 6.5%
Wet/Canned Cat Food Crave Pure Vita
Crude Protein 53.0% 50%
Crude Fat 26.4% 35.9%
Crude Fiber 4.9% 4.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The comparison table above shows that Crave dry cat foods provide significantly more protein than Pure Vita. More specifically, Crave guarantees at least 8.74% more protein. For wet cat foods, Crave typically provides a little more protein (about 3.01% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Pure Vita and Crave both provide roughly the same amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 9.47% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet cat food, Crave and Pure Vita also provide roughly the same amount of crude fiber.

Crave Pet Food Ingredients vs. Pure Vita Pet Food Ingredients

Crave and Pure Vita both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Crave.

Pork Plasma
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Crave and Pure Vita both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Pure Vita?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or Pure Vita pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Pure Vita
Per Pound $2.15 $2.90
Per Calorie $0.0013 $0.0016
Dry Cat Food Crave Pure Vita
Per Pound $3.23 $3.24
Per Calorie $0.0019 $0.0018
Wet Dog Food Crave Pure Vita
Per Pound $4.04 $3.19
Per Calorie $0.0076 $0.0058
Wet Cat Food Crave Pure Vita
Per Pound $6.71 $5.31
Per Calorie $0.0147 $0.0097

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Pure Vita, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Pure Vita will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Pure Vita. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet food products from these retailers:







Type Of Pet Foods Available

Product Crave Pure Vita
Dry Dog Food 4 Recipes 8 Recipes
Wet Dog Food 8 Recipes 5 Recipes
Dog Treats 8 Treats
Dry Cat Food 5 Recipes 3 Recipes
Wet Cat Food 10 Recipes 5 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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