Crave vs Taste of the Wild

Crave vs. Taste of the Wild

In this comparison article for Crave vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Crave and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Crave Taste of the Wild
Crude Protein 37.8% 31.9%
Crude Fat 18.9% 18.0%
Crude Fiber 3.9% 5%
Wet/Canned Dog Food Crave Taste of the Wild
Crude Protein 53.7% 45.6%
Crude Fat 26.4% 21.7%
Crude Fiber 4.5% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Taste of the Wild dry recipes contain 5.93% less protein than Crave dry recipes. This difference in protein content is a notable difference between Crave and Taste of the Wild. In addition, Crave wet dog foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. For wet dog foods, Crave provides more fat (about 4.75% more).


As you can see, Crave and Taste of the Wild guarantee a similar amount of crude fiber. With regards to wet dog food, Taste of the Wild and Crave also provide roughly the same amount of crude fiber.

Crave Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Crave Taste of the Wild
Crude Protein 44.4% 41.1%
Crude Fat 19.3% 18.9%
Crude Fiber 5.2% 3.3%
Wet/Canned Cat Food Crave Taste of the Wild
Crude Protein 54.5% 44.4%
Crude Fat 28.8% 16.7%
Crude Fiber 4.5% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

According to our average data, Taste of the Wild typically provides less protein than Crave. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Crave wet cat foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Taste of the Wild and Crave both provide roughly the same amount of crude fat. For wet cat foods, Crave provides significantly more fat (about 12.12% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Taste of the Wild typically provides a little more fiber (about 3.79% more).

Crave Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Crave and Taste of the Wild both use the following controversial ingredients in many of their products:

Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by Crave.

Caramel Color

Here are some of the controversial ingredients used only by Taste of the Wild.

Canola Oil

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & Taste of the Wild?

According to our records, Crave has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Crave Taste of the Wild
Per Pound $1.99 $1.85
Per Calorie $0.0012 $0.0011
Dry Cat Food Crave Taste of the Wild
Per Pound $3.01 $2.25
Per Calorie $0.0018 $0.0013
Wet Dog Food Crave Taste of the Wild
Per Pound $4.12 $2.68
Per Calorie $0.0078 $0.0058
Wet Cat Food Crave Taste of the Wild
Per Pound $6.25 $4.13
Per Calorie $0.0116 $0.0096

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Crave or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Crave or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Crave and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:





Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:










Type Of Pet Foods Available

Product Crave Taste of the Wild
Dry Dog Food 4 Recipes 9 Recipes
Wet Dog Food 8 Recipes 5 Recipes
Dog Treats
Dry Cat Food 3 Recipes 2 Recipes
Wet Cat Food 6 Recipes 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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