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Crave vs WholeHearted

Crave vs. WholeHearted

In this comparison article for Crave vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Crave and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Crave comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Crave Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Crave

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Crave Dog Food vs. WholeHearted Dog Food

Dry Dog Food Crave WholeHearted
Crude Protein 37.8% 29.2%
Crude Fat 18.9% 15.8%
Crude Fiber 3.9% 5.6%
Wet/Canned Dog Food Crave WholeHearted
Crude Protein 53.7% 43.6%
Crude Fat 26.4% 24.3%
Crude Fiber 4.5% 7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Crave dry dog food recipes contain 8.59% more protein than WholeHearted recipes. Clearly, there is a significant difference between the protein content of WholeHearted and Crave. Similarly, Crave wet dog foods provide significantly more protein than WholeHearted wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Crave typically guarantees 3.13% more fat. This is a fairly small difference between Crave and WholeHearted, but still worth mentioning. In addition, Crave wet dog foods also provide more fat than WholeHearted wet foods.


As you can see, Crave and WholeHearted guarantee a similar amount of crude fiber. For wet dog foods, WholeHearted typically provides a little more fiber (about 2.49% more).

Crave Cat Food vs. WholeHearted Cat Food

Dry Cat Food Crave WholeHearted
Crude Protein 44.7% 36.7%
Crude Fat 19.6% 14.9%
Crude Fiber 4.7% 5.8%
Wet/Canned Cat Food Crave WholeHearted
Crude Protein 53.0% 57.0%
Crude Fat 26.4% 17.1%
Crude Fiber 4.9% 7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The table shows that WholeHearted provides far less protein than Crave. The difference in protein content is roughly 8.00%. In addition, WholeHearted wet cat foods also provide more protein than Crave wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Our analysis shows that Crave guarantees 4.61% more fat than WholeHearted dry cat food recipes. In addition, Crave wet cat foods also provide more fat than WholeHearted wet foods.


Crave and WholeHearted both provide roughly the same amount of crude fiber. For wet cat foods, WholeHearted typically provides a little more fiber (about 2.52% more).

Crave Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Crave and WholeHearted both use the following controversial ingredients in many of their products:

Pea Protein
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Crave.

Pork Plasma

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Crave and WholeHearted both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Crave & WholeHearted?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Crave or WholeHearted pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Crave Pet Foods

You can purchase Crave pet foods from the following stores:


22 Recipes In-Stock Today

14 Recipes In-Stock Today

5 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

Product Crave WholeHearted
Dry Dog Food 4 Recipes 22 Recipes
Wet Dog Food 8 Recipes 21 Recipes
Dog Treats 18 Treats
Dry Cat Food 5 Recipes 11 Recipes
Wet Cat Food 10 Recipes 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores