Diamond vs Instinct

Diamond vs. Instinct

In this comparison article for Diamond vs Instinct, we'll highlight the key differences between these two pet food brands. To properly compare Diamond and Instinct, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Instinct vs Diamond comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Diamond Review Page or Instinct Review Page.

Guaranteed Analysis: Instinct vs. Diamond

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Diamond Dog Food vs. Instinct Dog Food

Dry Dog Food Diamond Instinct
Crude Protein 28.3% 39.6%
Crude Fat 17.1% 21.8%
Crude Fiber 4.7% 5.1%
Wet/Canned Dog Food Diamond Instinct
Crude Protein 43.9% 48.1%
Crude Fat 27.3% 26.3%
Crude Fiber 4.5% 10.3%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Instinct dry dog foods clearly provides more protein than Diamond. In fact, the difference between the protein content is roughly 11.38%, which is a significant amount. For wet dog foods, Instinct provides more protein (about 4.15% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Diamond dry recipes contain 4.66% less fat than Instinct dry recipes. This difference in fat content is a notable difference between Instinct and Diamond. For wet dog foods, Diamond and Instinct provide roughly the same amount of fat.


Both brands provide roughly the same amount of crude fiber. For wet dog foods, Instinct provides more fiber (about 5.80% more).

Diamond Cat Food vs. Instinct Cat Food

Dry Cat Food Diamond Instinct
Crude Protein 37.8% 44.7%
Crude Fat 19.7% 21.1%
Crude Fiber 4.7% 4.5%
Wet/Canned Cat Food Diamond Instinct
Crude Protein 44.7% 49.9%
Crude Fat 22.0% 23.7%
Crude Fiber 6.1% 12.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The table shows that Diamond provides far less protein than Instinct. The difference in protein content is roughly 6.90%. In addition, Instinct wet cat foods also provide more protein than Diamond wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

As you can see, Diamond and Instinct guarantee a similar amount of crude fat. With regards to wet cat food, Instinct and Diamond also provide roughly the same amount of crude fat.


Instinct and Diamond both provide roughly the same amount of crude fiber. For wet cat foods, Instinct provides more fiber (about 6.15% more).

Diamond Pet Food Ingredients vs. Instinct Pet Food Ingredients

Diamond and Instinct both use the following controversial ingredients in many of their products:

Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by Diamond.

Meat Meal
Ground Corn
Brewers Rice
Beef By-Products
Corn Gluten Meal
Powdered Cellulose
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Instinct.

Garlic
Canola Oil
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Diamond.

Menadione Sodium Bisulfite

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Diamond & Instinct?

Diamond has been recalled once.

  • March 10, 2013: low level of thiamine (Vitamin B1)

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Diamond Instinct
Per Pound $1.17 $10.33
Per Calorie $0.0007 $0.0051
Dry Cat Food Diamond Instinct
Per Pound $1.23 $8.24
Per Calorie $0.0007 $0.0041
Wet Dog Food Diamond Instinct
Per Pound $2.00 $6.77
Per Calorie $0.0035 $0.0118
Wet Cat Food Diamond Instinct
Per Pound $3.07 $7.41
Per Calorie $0.0058 $0.0158

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Diamond or Instinct, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Diamond or Instinct will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Diamond and Instinct. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Diamond Pet Foods

You can purchase Diamond pet foods from the following stores:






Where To Buy Instinct Pet Foods

You can purchase Instinct pet food products from these retailers:










Type Of Pet Foods Available

Product Diamond Instinct
Dry Dog Food 21 Recipes 30 Recipes
Wet Dog Food 3 Recipes 22 Recipes
Dog Treats 6 Treats 8 Treats
Dry Cat Food 4 Recipes 14 Recipes
Wet Cat Food 3 Recipes 29 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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