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Diamond vs Natural Planet

Diamond vs. Natural Planet

In this comparison article for Diamond vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Diamond and Natural Planet, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Planet vs Diamond comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Diamond Review Page or Natural Planet Review Page.

Guaranteed Analysis: Natural Planet vs. Diamond

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Diamond Dog Food vs. Natural Planet Dog Food

Dry Dog Food Diamond Natural Planet
Crude Protein 27.6% 27.3%
Crude Fat 16.7% 15.8%
Crude Fiber 4.5% 6.4%
Wet/Canned Dog Food Diamond Natural Planet
Crude Protein 43.9% 45.5%
Crude Fat 25.8% 43.2%
Crude Fiber 4.5% 2.3%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Natural Planet and Diamond both provide roughly the same amount of crude protein. With regards to wet dog food, Natural Planet and Diamond also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, Natural Planet provides significantly more fat (about 17.42% more).


Both brands provide roughly the same amount of crude fiber. For wet dog foods, Diamond typically provides a little more fiber (about 2.27% more).

Diamond Cat Food vs. Natural Planet Cat Food

Dry Cat Food Diamond Natural Planet
Crude Protein 36.7% 33.3%
Crude Fat 17.6% 15.6%
Crude Fiber 5.2% 6.7%
Wet/Canned Cat Food Diamond Natural Planet
Crude Protein 44.7% 45.5%
Crude Fat 22.0% 40.9%
Crude Fiber 6.1% 2.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

According to our data, Diamond guarantees 3.33% more protein than Natural Planet. Although this difference is relatively small, it's still a notable difference. For wet cat foods, Natural Planet and Diamond provide roughly the same amount of protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a small difference between the fat content of Diamond and Natural Planet. We can see that Diamond guarantees about 2.04% more fat than Natural Planet. In addition, Natural Planet wet cat foods also provide more fat than Diamond wet foods.


As you can see, Diamond and Natural Planet guarantee a similar amount of crude fiber. For wet cat foods, Diamond typically provides a little more fiber (about 3.79% more).

Diamond Pet Food Ingredients vs. Natural Planet Pet Food Ingredients

Diamond and Natural Planet both use the following controversial ingredients in many of their products:

Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Diamond.

Meat Meal
Canola Oil
Ground Corn
Brewers Rice
Tomato Pomace
Beef By-Products
Corn Gluten Meal
Powdered Cellulose
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal

Here are some of the controversial ingredients used only by Natural Planet.

Garlic
Pea Protein
Dried Tomato Pomace
Organic Pea Protein

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Diamond.

Menadione Sodium Bisulfite

Product Safety: Recall History of Diamond & Natural Planet?

Diamond has been recalled once.

  • March 10, 2013: low level of thiamine (Vitamin B1)

According to our records, Natural Planet has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Diamond Natural Planet
Per Pound $1.35 $2.91
Per Calorie $0.0008 $0.0017
Dry Cat Food Diamond Natural Planet
Per Pound $1.98 $3.47
Per Calorie $0.0012 $0.0019
Wet Dog Food Diamond Natural Planet
Per Pound $2.22 $4.11
Per Calorie $0.0039 $0.0071
Wet Cat Food Diamond Natural Planet
Per Pound $3.01 $7.01
Per Calorie $0.0058 $0.0116

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Diamond or Natural Planet, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Diamond or Natural Planet will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Diamond and Natural Planet. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Diamond Pet Foods

You can purchase Diamond pet foods from the following stores:


43 Recipes In-Stock Today

30 Recipes In-Stock Today

33 Recipes In-Stock Today

Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet food products from these retailers:


8 Recipes In-Stock Today

8 Recipes In-Stock Today

Type Of Pet Foods Available

Product Diamond Natural Planet
Dry Dog Food 27 Recipes 5 Recipes
Wet Dog Food 3 Recipes 2 Recipes
Dog Treats 6 Treats 1 Treats
Dry Cat Food 6 Recipes 1 Recipes
Wet Cat Food 3 Recipes 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores