Diamond vs Pure Vita

Diamond vs. Pure Vita

In this comparison article for Diamond vs Pure Vita, we'll highlight the key differences between these two pet food brands. To properly compare Diamond and Pure Vita, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Vita vs Diamond comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Diamond Review Page or Pure Vita Review Page.

Guaranteed Analysis: Pure Vita vs. Diamond

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Diamond Dog Food vs. Pure Vita Dog Food

Dry Dog Food Diamond Pure Vita
Crude Protein 28.3% 27.8%
Crude Fat 17.1% 16.3%
Crude Fiber 4.7% 7.2%
Wet/Canned Dog Food Diamond Pure Vita
Crude Protein 43.9% 48.6%
Crude Fat 27.3% 33.6%
Crude Fiber 4.5% 6.8%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet dog foods, Pure Vita provides more protein (about 4.70% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Both brands provide roughly the same amount of crude fat. For wet dog foods, Pure Vita provides more fat (about 6.36% more).


There is a small difference between the fiber content of Pure Vita and Diamond. We can see that Pure Vita guarantees about 2.51% more fiber than Diamond. In addition, Pure Vita wet dog foods also provide more fiber than Diamond wet foods.

Diamond Cat Food vs. Pure Vita Cat Food

Dry Cat Food Diamond Pure Vita
Crude Protein 37.8% 35.9%
Crude Fat 19.7% 18.5%
Crude Fiber 4.7% 6.5%
Wet/Canned Cat Food Diamond Pure Vita
Crude Protein 44.7% 50%
Crude Fat 22.0% 35.9%
Crude Fiber 6.1% 4.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

As you can see, Pure Vita and Diamond guarantee a similar amount of crude protein. For wet cat foods, Pure Vita provides more protein (about 5.30% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Pure Vita and Diamond both provide roughly the same amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 13.94% more).


Diamond Pet Food Ingredients vs. Pure Vita Pet Food Ingredients

Diamond and Pure Vita both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Diamond.

Meat Meal
Ground Corn
Brewers Rice
Tomato Pomace
Beef By-Products
Corn Gluten Meal
Powdered Cellulose
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Diamond.

Menadione Sodium Bisulfite

Here are some of the harmful ingredients used only by Pure Vita.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Diamond & Pure Vita?

Diamond has been recalled once.

  • March 10, 2013: low level of thiamine (Vitamin B1)

According to our records, Pure Vita has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Diamond Pure Vita
Per Pound $1.17 $2.89
Per Calorie $0.0007 $0.0016
Dry Cat Food Diamond Pure Vita
Per Pound $1.23 $3.25
Per Calorie $0.0007 $0.0018
Wet Dog Food Diamond Pure Vita
Per Pound $2.00 $3.28
Per Calorie $0.0035 $0.0060
Wet Cat Food Diamond Pure Vita
Per Pound $3.07 $5.34
Per Calorie $0.0058 $0.0098

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Diamond or Pure Vita, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Diamond or Pure Vita will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Diamond and Pure Vita. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Diamond Pet Foods

You can purchase Diamond pet foods from the following stores:






Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet food products from these retailers:







Type Of Pet Foods Available

Product Diamond Pure Vita
Dry Dog Food 21 Recipes 8 Recipes
Wet Dog Food 3 Recipes 5 Recipes
Dog Treats 6 Treats 8 Treats
Dry Cat Food 4 Recipes 3 Recipes
Wet Cat Food 3 Recipes 5 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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