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Diamond vs Vital Essentials

Diamond vs. Vital Essentials

In this comparison article for Diamond vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Diamond and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs Diamond comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Diamond Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. Diamond

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Diamond Dog Food vs. Vital Essentials Dog Food

Dry Dog Food Diamond Vital Essentials
Crude Protein 27.6% 51.7%
Crude Fat 16.7% 26.4%
Crude Fiber 4.5% 2.2%
Wet/Canned Dog Food Diamond Vital Essentials
Crude Protein 43.9% 53.4%
Crude Fat 25.8% 33.1%
Crude Fiber 4.5% 6.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Vital Essentials dry dog foods clearly provides more protein than Diamond. In fact, the difference between the protein content is roughly 24.07%, which is a significant amount. Similarly, Vital Essentials wet dog foods provide significantly more protein than Diamond wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

On average, Vital Essentials dry dog food recipes contain 9.62% more fat than Diamond recipes. Clearly, there is a significant difference between the fat content of Diamond and Vital Essentials. For wet dog foods, Vital Essentials provides more fat (about 7.32% more).


According to our average data, Vital Essentials typically provides less fiber than Diamond. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Vital Essentials wet dog foods also provide more fiber than Diamond wet foods.

Diamond Cat Food vs. Vital Essentials Cat Food

Dry Cat Food Diamond Vital Essentials
Crude Protein 36.7% 51.9%
Crude Fat 17.6% 18.2%
Crude Fiber 5.2% 3.3%
Wet/Canned Cat Food Diamond Vital Essentials
Crude Protein 44.7% 60.9%
Crude Fat 22.0% 28.6%
Crude Fiber 6.1% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that Vital Essentials provides significantly more protein. On average, Vital Essentials guarantees about 15.24% more protein than Diamond. Similarly, Vital Essentials wet cat foods provide significantly more protein than Diamond wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Both brands provide roughly the same amount of crude fat. For wet cat foods, Vital Essentials provides more fat (about 6.66% more).


As you can see, Vital Essentials and Diamond guarantee a similar amount of crude fiber. For wet cat foods, Diamond typically provides a little more fiber (about 2.39% more).

Diamond Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

Here are some of the controversial ingredients used only by Diamond.

Meat Meal
Canola Oil
Ground Corn
Brewers Rice
Tomato Pomace
Beef By-Products
Corn Gluten Meal
Powdered Cellulose
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Diamond.

Menadione Sodium Bisulfite

Product Safety: Recall History of Diamond & Vital Essentials?

Diamond has been recalled once.

  • March 10, 2013: low level of thiamine (Vitamin B1)

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Diamond Vital Essentials
Per Pound $1.30 $31.24
Per Calorie $0.0008 $0.0142
Dry Cat Food Diamond Vital Essentials
Per Pound $1.87 $38.77
Per Calorie $0.0012 $0.0220

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Diamond or Vital Essentials, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Diamond or Vital Essentials will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Diamond and Vital Essentials. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Diamond Pet Foods

You can purchase Diamond pet foods from the following stores:


43 Recipes In-Stock Today

28 Recipes In-Stock Today

31 Recipes In-Stock Today

Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


45 Recipes In-Stock Today

43 Recipes In-Stock Today

11 Recipes In-Stock Today

22 Recipes In-Stock Today

Type Of Pet Foods Available

Product Diamond Vital Essentials
Dry Dog Food 27 Recipes
Wet Dog Food 3 Recipes
Dog Treats 6 Treats 30 Treats
Dry Cat Food 6 Recipes
Wet Cat Food 3 Recipes
Cat Treats 8 Treats

Compare Pet Food Prices Across Multiple Pet Stores