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Diamond vs WholeHearted

Diamond vs. WholeHearted

In this comparison article for Diamond vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Diamond and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Diamond comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Diamond Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Diamond

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Diamond Dog Food vs. WholeHearted Dog Food

Dry Dog Food Diamond WholeHearted
Crude Protein 27.6% 29.1%
Crude Fat 16.7% 15.6%
Crude Fiber 4.5% 5.6%
Wet/Canned Dog Food Diamond WholeHearted
Crude Protein 43.9% 43.6%
Crude Fat 25.8% 24.3%
Crude Fiber 4.5% 7.0%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Diamond and WholeHearted both provide roughly the same amount of crude protein. With regards to wet dog food, Diamond and WholeHearted also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet dog food, Diamond and WholeHearted also provide roughly the same amount of crude fat.


Both brands provide roughly the same amount of crude fiber. For wet dog foods, WholeHearted typically provides a little more fiber (about 2.49% more).

Diamond Cat Food vs. WholeHearted Cat Food

Dry Cat Food Diamond WholeHearted
Crude Protein 36.7% 36.7%
Crude Fat 17.6% 15.9%
Crude Fiber 5.2% 5.2%
Wet/Canned Cat Food Diamond WholeHearted
Crude Protein 44.7% 57.0%
Crude Fat 22.0% 17.1%
Crude Fiber 6.1% 7.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

As you can see, Diamond and WholeHearted guarantee a similar amount of crude protein. For wet cat foods, WholeHearted provides significantly more protein (about 12.35% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Diamond Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Diamond and WholeHearted both use the following controversial ingredients in many of their products:

Tomato Pomace
Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Diamond.

Meat Meal
White Rice
Ground Corn
Brewers Rice
Beef By-Products
Corn Gluten Meal
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Pea Protein
Caramel Color
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Diamond.

Menadione Sodium Bisulfite

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Diamond & WholeHearted?

Diamond has been recalled once.

  • March 10, 2013: low level of thiamine (Vitamin B1)

According to our records, WholeHearted has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Diamond WholeHearted
Per Pound $1.40 $1.85
Per Calorie $0.0009 $0.0011
Dry Cat Food Diamond WholeHearted
Per Pound $1.89 $3.01
Per Calorie $0.0012 $0.0020
Wet Dog Food Diamond WholeHearted
Per Pound $2.41 $3.96
Per Calorie $0.0041 $0.0059
Wet Cat Food Diamond WholeHearted
Per Pound $3.43 $3.58
Per Calorie $0.0070 $0.0087

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Diamond or WholeHearted, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Diamond or WholeHearted will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Diamond and WholeHearted. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Diamond Pet Foods

You can purchase Diamond pet foods from the following stores:


32 Recipes In-Stock Today

34 Recipes In-Stock Today

35 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

Product Diamond WholeHearted
Dry Dog Food 27 Recipes 22 Recipes
Wet Dog Food 3 Recipes 21 Recipes
Dog Treats 6 Treats 18 Treats
Dry Cat Food 6 Recipes 11 Recipes
Wet Cat Food 3 Recipes 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores