Grandma Lucy's vs. Hill's Bioactive Recipe

Garlic in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.

White rice is produced by removing the husk, germ, and bran of rice grains. Unlike brown rice which contains the bran and germ, white rice is nutritionally empty.

Organic enriched wheat flour is produced by grinding uncooked wheat into a powder. In addition to dietary fiber, wheat flour provides various vitamins, minerals, and plant based protein.

Wheat is considered a controversial ingredient because of it's protein content. Plant based proteins degrade the overall protein quality in the product. In addition, many people believe wheat is one of the most common ingredients to cause food allergies or intolerance. However, grains such as wheat are typically low offenders in comparison to certain protein sources such as beef.

Organic wheat enriched with niacin is produced by grinding uncooked wheat into a powder. In addition to dietary fiber, wheat flour provides various vitamins, minerals, and plant based protein.

Wheat is considered a controversial ingredient because of it's protein content. Plant based proteins degrade the overall protein quality in the product. In addition, many people believe wheat is one of the most common ingredients to cause food allergies or intolerance. However, grains such as wheat are typically low offenders in comparison to certain protein sources such as beef.

Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.

Pork plasma is the colorless fluid part of a pig's blood. It may sound disgusting, but it's actually very nutritious for pets. Regardless of the nutritional aspects, consumers are shocked by this ingredient, which is why pork plasma is considered a controversial ingredient.

Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.

Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.

Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.

Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.