Iams vs Crave

Iams vs. Crave

In this comparison article for Iams vs Crave, we'll highlight the key differences between these two pet food brands. To properly compare Iams and Crave, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Crave vs Iams comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Iams Review Page or Crave Review Page.

Guaranteed Analysis: Crave vs. Iams

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Iams Dog Food vs. Crave Dog Food

Dry Dog Food Iams Crave
Crude Protein 27.4% 37.8%
Crude Fat 14.6% 18.9%
Crude Fiber 5.1% 3.9%
Wet/Canned Dog Food Iams Crave
Crude Protein 42.0% 53.7%
Crude Fat 24.0% 26.4%
Crude Fiber 5.8% 4.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Crave dry dog foods clearly provides more protein than Iams. In fact, the difference between the protein content is roughly 10.35%, which is a significant amount. Similarly, Crave wet dog foods provide significantly more protein than Iams wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Iams dry recipes contain 4.30% less fat than Crave dry recipes. This difference in fat content is a notable difference between Crave and Iams. For wet dog foods, Crave typically provides a little more fat (about 2.43% more).


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Iams and Crave also provide roughly the same amount of crude fiber.

Iams Cat Food vs. Crave Cat Food

Dry Cat Food Iams Crave
Crude Protein 36.2% 44.7%
Crude Fat 16.8% 19.6%
Crude Fiber 4.3% 4.7%
Wet/Canned Cat Food Iams Crave
Crude Protein 50.5% 53.0%
Crude Fat 19.0% 26.4%
Crude Fiber 14.7% 4.9%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

On average, Crave dry cat food recipes contain 8.51% more protein than Iams recipes. Clearly, there is a significant difference between the protein content of Iams and Crave. For wet cat foods, Crave typically provides a little more protein (about 2.46% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our average data, Iams typically provides less fat than Crave. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Crave wet cat foods also provide more fat than Iams wet foods.


As you can see, Iams and Crave guarantee a similar amount of crude fiber. For wet cat foods, Iams provides significantly more fiber (about 9.74% more).

Iams Pet Food Ingredients vs. Crave Pet Food Ingredients

Iams and Crave both use the following controversial ingredients in many of their products:

Pea Protein
Caramel Color
Tomato Pomace

Here are some of the controversial ingredients used only by Iams.

Liver
Caramel
Beet Pulp
Corn Meal
Canola Oil
Corn Grits
Iron Oxide
Canola Meal
Fish Digest
Ground Corn
Brewers Rice
Wheat Gluten
Vegetable Oil
Feeding Oatmeal
Poultry Giblets
Beef By-Products
Corn Gluten Meal
Meat By-Products
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Dried Meat By-Products
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Soybean Protein Isolate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Crave.

Pork Plasma

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Iams and Crave both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Iams.

Blue 2
Red 40
Corn Oil
Yellow 5
Yellow 6
Ethoxyquin
Added Color
Menadione Dimethylpyrimidinol Bisulfite

Product Safety: Recall History of Iams & Crave?

Iams has been recalled 2 times.

  • Aug. 14, 2013: Salmonella
  • July 30, 2010: Salmonella

According to our records, Crave has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Iams Crave
Per Pound $1.48 $2.09
Per Calorie $0.0009 $0.0012
Dry Cat Food Iams Crave
Per Pound $1.74 $3.15
Per Calorie $0.0010 $0.0018
Wet Dog Food Iams Crave
Per Pound $1.83 $4.15
Per Calorie $0.0037 $0.0078
Wet Cat Food Iams Crave
Per Pound $4.91 $6.47
Per Calorie $0.0106 $0.0117

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Iams or Crave, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Iams or Crave will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Iams and Crave. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Iams Pet Foods

You can purchase Iams pet foods from the following stores:







Where To Buy Crave Pet Foods

You can purchase Crave pet food products from these retailers:






Type Of Pet Foods Available

Product Iams Crave
Dry Dog Food 28 Recipes 4 Recipes
Wet Dog Food 10 Recipes 8 Recipes
Dog Treats
Dry Cat Food 14 Recipes 5 Recipes
Wet Cat Food 31 Recipes 10 Recipes
Cat Treats 2 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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