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Iams vs Inception

Iams vs. Inception

In this comparison article for Iams vs Inception, we'll highlight the key differences between these two pet food brands. To properly compare Iams and Inception, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Inception vs Iams comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Iams Review Page or Inception Review Page.

Guaranteed Analysis: Inception vs. Iams

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Iams Dog Food vs. Inception Dog Food

Dry Dog Food Iams Inception
Crude Protein 27.8% 28.4%
Crude Fat 15.1% 17.0%
Crude Fiber 5.1% 6.8%
Wet/Canned Dog Food Iams Inception
Crude Protein 42.7% 36.4%
Crude Fat 23.1% 20.5%
Crude Fiber 6.0% 9.1%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, Iams provides more protein (about 6.34% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, Iams and Inception guarantee a similar amount of crude fat. For wet dog foods, Iams typically provides a little more fat (about 2.68% more).


Iams and Inception both provide roughly the same amount of crude fiber. For wet dog foods, Inception typically provides a little more fiber (about 3.09% more).

Iams Cat Food vs. Inception Cat Food

Dry Cat Food Iams Inception
Crude Protein 36.0% 33.3%
Crude Fat 16.8% 15.6%
Crude Fiber 4.3% 7.8%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

According to our average data, Inception typically provides less protein than Iams. However, this difference is relatively small and doesn't represent a significant difference between the two brands.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

There is a relatively insignificant difference between the crude fat content of the two brands.


If you look at the average percentages of crude fiber, you'll notice that Inception typically guarantees 3.47% more fiber. This is a fairly small difference between Inception and Iams, but still worth mentioning.

Iams Pet Food Ingredients vs. Inception Pet Food Ingredients

Here are some of the controversial ingredients used only by Iams.

Liver
Caramel
Beet Pulp
Corn Meal
Canola Oil
Corn Grits
Iron Oxide
Canola Meal
Fish Digest
Ground Corn
Pea Protein
Brewers Rice
Wheat Gluten
Caramel Color
Vegetable Oil
Feeding Oatmeal
Poultry Giblets
Beef By-Products
Corn Gluten Meal
Meat By-Products
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Dried Tomato Pomace
Dried Meat By-Products
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Soybean Protein Isolate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Iams.

Blue 2
Red 40
Corn Oil
Yellow 5
Yellow 6
Ethoxyquin
Added Color
Menadione Sodium Bisulfite Complex
Menadione Dimethylpyrimidinol Bisulfite

Product Safety: Recall History of Iams & Inception?

Iams has been recalled 2 times.

  • Aug. 14, 2013: Salmonella
  • July 30, 2010: Salmonella

According to our records, Inception has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Iams Inception
Per Pound $1.51 $1.73
Per Calorie $0.0009 $0.0010
Dry Cat Food Iams Inception
Per Pound $2.25 $2.65
Per Calorie $0.0013 $0.0016

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Iams or Inception, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Iams or Inception will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Iams and Inception. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Iams Pet Foods

You can purchase Iams pet foods from the following stores:


33 Recipes In-Stock Today

19 Recipes In-Stock Today

24 Recipes In-Stock Today

Where To Buy Inception Pet Foods

You can purchase Inception pet food products from these retailers:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Type Of Pet Foods Available

Product Iams Inception
Dry Dog Food 29 Recipes 4 Recipes
Wet Dog Food 10 Recipes 4 Recipes
Dog Treats
Dry Cat Food 12 Recipes 3 Recipes
Wet Cat Food 37 Recipes
Cat Treats 2 Treats

Compare Pet Food Prices Across Multiple Pet Stores