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Iams vs Natural Balance

Iams vs. Natural Balance

In this comparison article for Iams vs Natural Balance, we'll highlight the key differences between these two pet food brands. To properly compare Iams and Natural Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Balance vs Iams comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Iams Review Page or Natural Balance Review Page.

Guaranteed Analysis: Natural Balance vs. Iams

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Iams Dog Food vs. Natural Balance Dog Food

Dry Dog FoodIamsNatural Balance
Crude Protein27.6%27.6%
Crude Fat14.9%14.4%
Crude Fiber5.2%5.2%
Wet/Canned Dog FoodIamsNatural Balance
Crude Protein40.9%39.7%
Crude Fat23.4%20.5%
Crude Fiber5.4%8.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. With regards to wet dog food, Iams and Natural Balance also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, Natural Balance and Iams guarantee a similar amount of crude fat. For wet dog foods, Iams typically provides a little more fat (about 2.89% more).


Iams and Natural Balance both provide roughly the same amount of crude fiber. For wet dog foods, Natural Balance typically provides a little more fiber (about 3.03% more).

Iams Cat Food vs. Natural Balance Cat Food

Dry Cat FoodIamsNatural Balance
Crude Protein35.7%36.8%
Crude Fat15.9%14.3%
Crude Fiber4.6%5.5%
Wet/Canned Cat FoodIamsNatural Balance
Crude Protein46.7%46.7%
Crude Fat21.8%20.2%
Crude Fiber4.9%7.1%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

There is a relatively insignificant difference between the crude protein content of the two brands. With regards to wet cat food, Natural Balance and Iams also provide roughly the same amount of crude protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Iams Pet Food Ingredients vs. Natural Balance Pet Food Ingredients

Iams and Natural Balance both use the following controversial ingredients in many of their products:

Beet Pulp
Canola Oil
Pea Protein
Brewers Rice
Caramel Color
Feeding Oatmeal
Poultry Giblets
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Iams.

Liver
Caramel
Corn Meal
Corn Grits
Iron Oxide
Fish Digest
Ground Corn
Wheat Gluten
Vegetable Oil
Corn Gluten Meal
Meat By-Products
Powdered Cellulose
Chicken By-Products
Dried Meat By-Products
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Natural Balance.

Giblets
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Iams and Natural Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Iams.

Blue 2
Red 40
Yellow 5
Yellow 6
Added Color

Here are some of the harmful ingredients used only by Natural Balance.

Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Iams & Natural Balance?

Iams has been recalled 2 times.

  • Aug. 14, 2013: Salmonella
  • July 30, 2010: Salmonella

Natural Balance has been recalled 6 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine
  • July 3, 2020: elevated levels of choline chloride

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodIamsNatural Balance
Per Pound$1.52$5.23
Per Calorie$0.0009$0.0029
Dry Cat FoodIamsNatural Balance
Per Pound$2.03$3.69
Per Calorie$0.0012$0.0023
Wet Dog FoodIamsNatural Balance
Per Pound$1.90$6.27
Per Calorie$0.0038$0.0137
Wet Cat FoodIamsNatural Balance
Per Pound$6.97$7.63
Per Calorie$0.0151$0.0183

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Iams or Natural Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Iams or Natural Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Iams and Natural Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Iams Pet Foods

You can purchase Iams pet foods from the following stores:


33 Recipes In-Stock Today

15 Recipes In-Stock Today

24 Recipes In-Stock Today

Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet food products from these retailers:


89 Recipes In-Stock Today

79 Recipes In-Stock Today

82 Recipes In-Stock Today

16 Recipes In-Stock Today

Type Of Pet Foods Available

ProductIamsNatural Balance
Dry Dog Food24 Recipes39 Recipes
Wet Dog Food8 Recipes27 Recipes
Dog TreatsNone33 Treats
Dry Cat Food13 Recipes16 Recipes
Wet Cat Food13 Recipes43 Recipes
Cat Treats2 TreatsNone

Compare Pet Food Prices Across Multiple Pet Stores