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Iams vs Pure Vita

Iams vs. Pure Vita

In this comparison article for Iams vs Pure Vita, we'll highlight the key differences between these two pet food brands. To properly compare Iams and Pure Vita, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Vita vs Iams comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Iams Review Page or Pure Vita Review Page.

Guaranteed Analysis: Pure Vita vs. Iams

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Iams Dog Food vs. Pure Vita Dog Food

Dry Dog Food Iams Pure Vita
Crude Protein 27.8% 27.8%
Crude Fat 15.1% 16.3%
Crude Fiber 5.1% 7.2%
Wet/Canned Dog Food Iams Pure Vita
Crude Protein 42.0% 48.6%
Crude Fat 24.0% 33.6%
Crude Fiber 5.8% 6.8%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Vita and Iams both provide roughly the same amount of crude protein. For wet dog foods, Pure Vita provides more protein (about 6.67% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, Pure Vita provides significantly more fat (about 9.65% more).


According to our data, Pure Vita guarantees 2.11% more fiber than Iams. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Pure Vita and Iams provide roughly the same amount of fiber.

Iams Cat Food vs. Pure Vita Cat Food

Dry Cat Food Iams Pure Vita
Crude Protein 36.0% 35.9%
Crude Fat 16.8% 18.5%
Crude Fiber 4.3% 6.5%
Wet/Canned Cat Food Iams Pure Vita
Crude Protein 50.5% 50%
Crude Fat 19.0% 35.9%
Crude Fiber 14.7% 4.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. With regards to wet cat food, Iams and Pure Vita also provide roughly the same amount of crude protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

As you can see, Iams and Pure Vita guarantee a similar amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 16.93% more).


There is a small difference between the fiber content of Pure Vita and Iams. We can see that Pure Vita guarantees about 2.18% more fiber than Iams. In addition, Iams wet cat foods also provide more fiber than Pure Vita wet foods.

Iams Pet Food Ingredients vs. Pure Vita Pet Food Ingredients

Iams and Pure Vita both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Iams.

Liver
Caramel
Beet Pulp
Corn Meal
Canola Oil
Corn Grits
Iron Oxide
Canola Meal
Fish Digest
Ground Corn
Brewers Rice
Wheat Gluten
Caramel Color
Tomato Pomace
Vegetable Oil
Feeding Oatmeal
Poultry Giblets
Beef By-Products
Corn Gluten Meal
Meat By-Products
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Dried Meat By-Products
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Soybean Protein Isolate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Iams and Pure Vita both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Iams.

Blue 2
Red 40
Corn Oil
Yellow 5
Yellow 6
Ethoxyquin
Added Color
Menadione Dimethylpyrimidinol Bisulfite

Product Safety: Recall History of Iams & Pure Vita?

Iams has been recalled 2 times.

  • Aug. 14, 2013: Salmonella
  • July 30, 2010: Salmonella

According to our records, Pure Vita has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Iams Pure Vita
Per Pound $1.34 $2.97
Per Calorie $0.0008 $0.0017
Dry Cat Food Iams Pure Vita
Per Pound $1.74 $3.33
Per Calorie $0.0010 $0.0018
Wet Dog Food Iams Pure Vita
Per Pound $1.72 $3.37
Per Calorie $0.0035 $0.0061
Wet Cat Food Iams Pure Vita
Per Pound $5.72 $5.09
Per Calorie $0.0110 $0.0093

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Iams or Pure Vita, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Iams or Pure Vita will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Iams and Pure Vita. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Iams Pet Foods

You can purchase Iams pet foods from the following stores:


39 Recipes In-Stock Today

28 Recipes In-Stock Today

28 Recipes In-Stock Today

1 Recipes In-Stock Today

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet food products from these retailers:


26 Recipes In-Stock Today

12 Recipes In-Stock Today

Type Of Pet Foods Available

Product Iams Pure Vita
Dry Dog Food 29 Recipes 8 Recipes
Wet Dog Food 10 Recipes 5 Recipes
Dog Treats 8 Treats
Dry Cat Food 12 Recipes 3 Recipes
Wet Cat Food 31 Recipes 5 Recipes
Cat Treats 2 Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores