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Inception vs Pure Balance

Inception vs. Pure Balance

In this comparison article for Inception vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Inception and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Inception comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Inception Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Inception

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Inception Dog Food vs. Pure Balance Dog Food

Dry Dog Food Inception Pure Balance
Crude Protein 28.4% 29.2%
Crude Fat 17.0% 16.7%
Crude Fiber 6.8% 5.6%
Wet/Canned Dog Food Inception Pure Balance
Crude Protein 36.4% 34.6%
Crude Fat 20.5% 24.6%
Crude Fiber 9.1% 7.2%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. With regards to wet dog food, Inception and Pure Balance also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Both brands provide roughly the same amount of crude fat. For wet dog foods, Pure Balance provides more fat (about 4.16% more).


As you can see, Pure Balance and Inception guarantee a similar amount of crude fiber. With regards to wet dog food, Inception and Pure Balance also provide roughly the same amount of crude fiber.

Inception Cat Food vs. Pure Balance Cat Food

Dry Cat Food Inception Pure Balance
Crude Protein 33.3% 39.9%
Crude Fat 15.6% 17.7%
Crude Fiber 7.8% 5.9%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively large difference between the protein content of Pure Balance and Inception. On average, Inception dry cat food recipes contain 6.56% less protein than Pure Balance recipes.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a small difference between the fat content of Pure Balance and Inception. We can see that Pure Balance guarantees about 2.13% more fat than Inception.


Pure Balance and Inception both provide roughly the same amount of crude fiber.

Inception Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Inception & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Inception or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Inception Pet Foods

You can purchase Inception pet foods from the following stores:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

Product Inception Pure Balance
Dry Dog Food 4 Recipes 7 Recipes
Wet Dog Food 4 Recipes 15 Recipes
Dog Treats
Dry Cat Food 3 Recipes 5 Recipes
Wet Cat Food 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores