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Inception vs Taste of the Wild

Inception vs. Taste of the Wild

In this comparison article for Inception vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Inception and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Inception comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Inception Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Inception

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Inception Dog Food vs. Taste of the Wild Dog Food

Dry Dog FoodInceptionTaste of the Wild
Crude Protein28.4%32.0%
Crude Fat17.0%17.8%
Crude Fiber6.8%4.6%
Wet/Canned Dog FoodInceptionTaste of the Wild
Crude Protein36.4%45%
Crude Fat20.5%20.6%
Crude Fiber9.1%5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our average data, Inception typically provides less protein than Taste of the Wild. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Taste of the Wild wet dog foods also provide more protein than Inception wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. With regards to wet dog food, Taste of the Wild and Inception also provide roughly the same amount of crude fat.


If you look at the average percentages of crude fiber, you'll notice that Inception typically guarantees 2.20% more fiber. This is a fairly small difference between Inception and Taste of the Wild, but still worth mentioning. In addition, Inception wet dog foods also provide more fiber than Taste of the Wild wet foods.

Inception Cat Food vs. Taste of the Wild Cat Food

Dry Cat FoodInceptionTaste of the Wild
Crude Protein33.3%38.4%
Crude Fat15.6%17.8%
Crude Fiber7.8%3.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Inception dry recipes contain 5.11% less protein than Taste of the Wild dry recipes. This difference in protein content is a notable difference between Taste of the Wild and Inception.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our data, Taste of the Wild guarantees 2.22% more fat than Inception. Although this difference is relatively small, it's still a notable difference.


The table shows that Taste of the Wild provides far less fiber than Inception. The difference in fiber content is roughly 4.44%.

Inception Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Here are some of the controversial ingredients used only by Taste of the Wild.

Pea Protein
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

Product Safety: Recall History of Inception & Taste of the Wild?

According to our records, Inception has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodInceptionTaste of the Wild
Per Pound$2.05$2.30
Per Calorie$0.0012$0.0014
Dry Cat FoodInceptionTaste of the Wild
Per Pound$2.85$2.97
Per Calorie$0.0017$0.0018
Wet Dog FoodInceptionTaste of the Wild
Per Pound$3.49$3.47
Per Calorie$0.0074$0.0085

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Inception or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Inception or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Inception and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Inception Pet Foods

You can purchase Inception pet foods from the following stores:


14 Recipes In-Stock Today

12 Recipes In-Stock Today

Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:


21 Recipes In-Stock Today

26 Recipes In-Stock Today

17 Recipes In-Stock Today

18 Recipes In-Stock Today

Type Of Pet Foods Available

ProductInceptionTaste of the Wild
Dry Dog Food4 Recipes16 Recipes
Wet Dog Food4 Recipes5 Recipes
Dog Treats4 TreatsNone
Dry Cat Food3 Recipes5 Recipes
Wet Cat FoodNone2 Recipes
Cat TreatsNoneNone

Top Rated Inception Recipes

Dog Food
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Dry Dog Food Chicken & Pork Meal Recipe
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Dog Food
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Dry Dog Food Fish Recipe
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Dog Food
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Canned Dog Food Chicken & Pork Recipe
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Cat Food
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Dry Cat Food Chicken Recipe
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Top Rated Taste of the Wild Recipes

Dog Food
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Sierra Mountain Canine Recipe With Roasted Lamb
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Dog Food
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High Prairie Canine Recipe With Bison In Gravy
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Cat Food
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Canyon River Feline Recipe With Trout & Smoke-Flavored Salmon
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Cat Food
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Canyon River Feline Recipe With Trout and Salmon In Gravy
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