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Inception vs Vital Essentials

Inception vs. Vital Essentials

In this comparison article for Inception vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Inception and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs Inception comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Inception Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. Inception

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Inception Dog Food vs. Vital Essentials Dog Food

Dry Dog Food Inception Vital Essentials
Crude Protein 28.4% 50.9%
Crude Fat 17.0% 29.1%
Crude Fiber 6.8% 4.6%
Wet/Canned Dog Food Inception Vital Essentials
Crude Protein 36.4% 53.7%
Crude Fat 20.5% 31.9%
Crude Fiber 9.1% 6.4%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Vital Essentials dry dog food recipes contain 22.51% more protein than Inception recipes. Clearly, there is a significant difference between the protein content of Inception and Vital Essentials. Similarly, Vital Essentials wet dog foods provide significantly more protein than Inception wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Vital Essentials provides significantly more fat. On average, Vital Essentials guarantees about 12.01% more protein than Inception. Similarly, Vital Essentials wet dog foods provide significantly more protein than Inception wet foods.


If you look at the average percentages of crude fiber, you'll notice that Inception typically guarantees 2.23% more fiber. This is a fairly small difference between Inception and Vital Essentials, but still worth mentioning. In addition, Inception wet dog foods also provide more fiber than Vital Essentials wet foods.

Inception Cat Food vs. Vital Essentials Cat Food

Dry Cat Food Inception Vital Essentials
Crude Protein 33.3% 58.4%
Crude Fat 15.6% 20.7%
Crude Fiber 7.8% 4.1%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The comparison table above shows that Vital Essentials dry cat foods provide significantly more protein than Inception. More specifically, Vital Essentials guarantees at least 25.09% more protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

The table shows that Inception provides far less fat than Vital Essentials. The difference in fat content is roughly 5.10%.


According to our data, Inception guarantees 3.70% more fiber than Vital Essentials. Although this difference is relatively small, it's still a notable difference.

Inception Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

In our option, both Inception and Vital Essentials utilize high-quality ingredients. According to our records, neither brand uses any type of controversial ingredients or harmful ingredients.

Product Safety: Recall History of Inception & Vital Essentials?

According to our records, Inception has never been recalled.

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Inception Vital Essentials
Per Pound $1.73 $33.36
Per Calorie $0.0010 $0.0165
Dry Cat Food Inception Vital Essentials
Per Pound $2.65 $42.28
Per Calorie $0.0016 $0.0221

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Inception or Vital Essentials, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Inception or Vital Essentials will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Inception and Vital Essentials. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Inception Pet Foods

You can purchase Inception pet foods from the following stores:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


43 Recipes In-Stock Today

43 Recipes In-Stock Today

21 Recipes In-Stock Today

17 Recipes In-Stock Today

Type Of Pet Foods Available

Product Inception Vital Essentials
Dry Dog Food 4 Recipes
Wet Dog Food 4 Recipes
Dog Treats 35 Treats
Dry Cat Food 3 Recipes
Wet Cat Food
Cat Treats 8 Treats

Compare Pet Food Prices Across Multiple Pet Stores