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Inception vs Whole Paws

Inception vs. Whole Paws

In this comparison article for Inception vs Whole Paws, we'll highlight the key differences between these two pet food brands. To properly compare Inception and Whole Paws, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Whole Paws vs Inception comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Inception Review Page or Whole Paws Review Page.

Guaranteed Analysis: Whole Paws vs. Inception

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Inception Dog Food vs. Whole Paws Dog Food

Dry Dog Food Inception Whole Paws
Crude Protein 28.4% 29.8%
Crude Fat 17.0% 17.3%
Crude Fiber 6.8% 3.3%
Wet/Canned Dog Food Inception Whole Paws
Crude Protein 36.4% 40.5%
Crude Fat 20.5% 23.6%
Crude Fiber 9.1% 7.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, Whole Paws provides more protein (about 4.11% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, Inception and Whole Paws guarantee a similar amount of crude fat. For wet dog foods, Whole Paws typically provides a little more fat (about 3.17% more).


According to our average data, Whole Paws typically provides less fiber than Inception. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet dog foods, Inception and Whole Paws provide roughly the same amount of fiber.

Inception Cat Food vs. Whole Paws Cat Food

Dry Cat Food Inception Whole Paws
Crude Protein 33.3% 33.3%
Crude Fat 15.6% 18.5%
Crude Fiber 7.8% 7.0%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

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Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that Whole Paws typically guarantees 2.96% more fat. This is a fairly small difference between Whole Paws and Inception, but still worth mentioning.


Whole Paws and Inception both provide roughly the same amount of crude fiber.

Inception Pet Food Ingredients vs. Whole Paws Pet Food Ingredients

Here are some of the controversial ingredients used only by Whole Paws.

Canola Oil
Pea Protein
Poultry Giblets
Powdered Cellulose

Product Safety: Recall History of Inception & Whole Paws?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Inception or Whole Paws pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Inception Pet Foods

You can purchase Inception pet foods from the following stores:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Where To Buy Whole Paws Pet Foods

You can purchase Whole Paws pet food products from these retailers:


Type Of Pet Foods Available

Product Inception Whole Paws
Dry Dog Food 4 Recipes 5 Recipes
Wet Dog Food 4 Recipes 7 Recipes
Dog Treats 8 Treats
Dry Cat Food 3 Recipes 3 Recipes
Wet Cat Food 8 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores