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Inception vs WholeHearted

Inception vs. WholeHearted

In this comparison article for Inception vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Inception and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Inception comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Inception Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Inception

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Inception Dog Food vs. WholeHearted Dog Food

Dry Dog FoodInceptionWholeHearted
Crude Protein28.4%29.1%
Crude Fat17.0%15.6%
Crude Fiber6.8%5.6%
Wet/Canned Dog FoodInceptionWholeHearted
Crude Protein36.4%43.6%
Crude Fat20.5%24.3%
Crude Fiber9.1%7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet dog foods, WholeHearted provides more protein (about 7.28% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Both brands provide roughly the same amount of crude fat. For wet dog foods, WholeHearted typically provides a little more fat (about 3.88% more).


As you can see, WholeHearted and Inception guarantee a similar amount of crude fiber. For wet dog foods, Inception typically provides a little more fiber (about 2.06% more).

Inception Cat Food vs. WholeHearted Cat Food

Dry Cat FoodInceptionWholeHearted
Crude Protein33.3%36.7%
Crude Fat15.6%15.9%
Crude Fiber7.8%5.2%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a small difference between the protein content of WholeHearted and Inception. We can see that WholeHearted guarantees about 3.33% more protein than Inception.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Inception and WholeHearted both provide roughly the same amount of crude fat.


According to our average data, WholeHearted typically provides less fiber than Inception. However, this difference is relatively small and doesn't represent a significant difference between the two brands.

Inception Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Pea Protein
Caramel Color
Tomato Pomace
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Inception & WholeHearted?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Inception or WholeHearted pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Inception Pet Foods

You can purchase Inception pet foods from the following stores:


14 Recipes In-Stock Today

12 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

ProductInceptionWholeHearted
Dry Dog Food4 Recipes22 Recipes
Wet Dog Food4 Recipes21 Recipes
Dog Treats4 Treats18 Treats
Dry Cat Food3 Recipes11 Recipes
Wet Cat FoodNone17 Recipes
Cat TreatsNone14 Treats

Top Rated Inception Recipes

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Dry Dog Food Chicken & Pork Meal Recipe
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Dry Dog Food Fish Recipe
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Canned Dog Food Chicken & Pork Recipe
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Cat Food
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Dry Cat Food Chicken Recipe
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Top Rated WholeHearted Recipes

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Dry Dog Food Chicken & Brown Rice Recipe
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Grain Free Wet Dog Food Beef & Chicken Dinner Minced In Gravy
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Cat Food
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Grain Free Dry Cat Food Beef & Pea Recipe
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Cat Food
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Healthy Benefits Easy Digestion Chicken Recipe For Adult Cats
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