Instinct vs Kibbles 'n Bits

Instinct vs. Kibbles 'n Bits

In this comparison article for Instinct vs Kibbles 'n Bits, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Kibbles 'n Bits, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Kibbles 'n Bits vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Kibbles 'n Bits Review Page.

Guaranteed Analysis: Kibbles 'n Bits vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Kibbles 'n Bits Dog Food

Dry Dog Food Instinct Kibbles 'n Bits
Crude Protein 35.6% 23.7%
Crude Fat 20.3% 9.8%
Crude Fiber 4.6% 5.4%
Wet/Canned Dog Food Instinct Kibbles 'n Bits
Crude Protein 45.0% 44.4%
Crude Fat 25.0% 16.7%
Crude Fiber 7.9% 8.3%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Instinct dry dog food recipes contain 11.86% more protein than Kibbles 'n Bits recipes. Clearly, there is a significant difference between the protein content of Kibbles 'n Bits and Instinct. For wet dog foods, Instinct and Kibbles 'n Bits provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Instinct provides significantly more fat. On average, Instinct guarantees about 10.59% more protein than Kibbles 'n Bits. Similarly, Instinct wet dog foods provide significantly more protein than Kibbles 'n Bits wet foods.


As you can see, Instinct and Kibbles 'n Bits guarantee a similar amount of crude fiber. With regards to wet dog food, Kibbles 'n Bits and Instinct also provide roughly the same amount of crude fiber.

Instinct Pet Food Ingredients vs. Kibbles 'n Bits Pet Food Ingredients

Here are some of the controversial ingredients used only by Instinct.

Garlic
Canola Oil
Pea Protein
Tomato Pomace
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Kibbles 'n Bits.

Corn
Liver
Corn Syrup
Iron Oxide
Whole Wheat
Ground Wheat
Animal Digest
Caramel Color
Soybean Flour
Garlic Extract
Wheat Middlings
Meat By-Products
Soybean Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Kibbles 'n Bits.

Bha
Red 3
Blue 1
Red 40
Yellow 5
Yellow 6
Red 40 Lake
Yellow 6 Lake
Propylene Glycol
Animal Fat (Preserved With Bha)
Animal Fat (Preserved With Bha/Bht)

Product Safety: Recall History of Instinct & Kibbles 'n Bits?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Kibbles 'n Bits has been recalled once.

  • Feb. 15, 2018: pentobarbital

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Kibbles 'n Bits
Per Pound $3.31 $0.68
Per Calorie $0.0017 $0.0005
Wet Dog Food Instinct Kibbles 'n Bits
Per Pound $5.97 $1.76
Per Calorie $0.0111 $0.0047

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Kibbles 'n Bits, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Kibbles 'n Bits will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Kibbles 'n Bits. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:






Where To Buy Kibbles 'n Bits Pet Foods

You can purchase Kibbles 'n Bits pet food products from these retailers:





Type Of Pet Foods Available

Product Instinct Kibbles 'n Bits
Dry Dog Food 27 Recipes 9 Recipes
Wet Dog Food 18 Recipes 6 Recipes
Dog Treats
Dry Cat Food 14 Recipes
Wet Cat Food 17 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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