Instinct vs Natural Planet

Instinct vs. Natural Planet

In this comparison article for Instinct vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Natural Planet, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Planet vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Natural Planet Review Page.

Guaranteed Analysis: Natural Planet vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Natural Planet Dog Food

Dry Dog Food Instinct Natural Planet
Crude Protein 35.6% 27.3%
Crude Fat 20.3% 15.8%
Crude Fiber 4.6% 6.4%
Wet/Canned Dog Food Instinct Natural Planet
Crude Protein 45.0% 45.5%
Crude Fat 25.0% 43.2%
Crude Fiber 7.9% 2.3%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The comparison table above shows that Instinct dry dog foods provide significantly more protein than Natural Planet. More specifically, Instinct guarantees at least 8.24% more protein. For wet dog foods, Natural Planet and Instinct provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively large difference between the fat content of Instinct and Natural Planet. On average, Natural Planet dry dog food recipes contain 4.57% less fat than Instinct recipes. In addition, Natural Planet wet dog foods also provide more fat than Instinct wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet dog foods, Instinct provides more fiber (about 5.63% more).

Instinct Cat Food vs. Natural Planet Cat Food

Dry Cat Food Instinct Natural Planet
Crude Protein 44.5% 33.3%
Crude Fat 20.6% 15.6%
Crude Fiber 4.2% 6.7%
Wet/Canned Cat Food Instinct Natural Planet
Crude Protein 48.3% 45.5%
Crude Fat 24.7% 40.9%
Crude Fiber 8.8% 2.3%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Instinct dry cat foods clearly provides more protein than Natural Planet. In fact, the difference between the protein content is roughly 11.14%, which is a significant amount. For wet cat foods, Instinct typically provides a little more protein (about 2.84% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Natural Planet dry recipes contain 5.04% less fat than Instinct dry recipes. This difference in fat content is a notable difference between Instinct and Natural Planet. In addition, Natural Planet wet cat foods also provide more fat than Instinct wet foods.


There is a small difference between the fiber content of Natural Planet and Instinct. We can see that Natural Planet guarantees about 2.50% more fiber than Instinct. In addition, Instinct wet cat foods also provide more fiber than Natural Planet wet foods.

Instinct Pet Food Ingredients vs. Natural Planet Pet Food Ingredients

Instinct and Natural Planet both use the following controversial ingredients in many of their products:

Garlic
Pea Protein
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Instinct.

Canola Oil
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Natural Planet.

Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Instinct & Natural Planet?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

According to our records, Natural Planet has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Natural Planet
Per Pound $3.31 $2.91
Per Calorie $0.0017 $0.0017
Dry Cat Food Instinct Natural Planet
Per Pound $4.61 $3.33
Per Calorie $0.0024 $0.0018
Wet Dog Food Instinct Natural Planet
Per Pound $5.97 $4.44
Per Calorie $0.0111 $0.0077
Wet Cat Food Instinct Natural Planet
Per Pound $9.04 $10.17
Per Calorie $0.0190 $0.0173

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Natural Planet, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Natural Planet will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Natural Planet. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:






Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet food products from these retailers:





Type Of Pet Foods Available

Product Instinct Natural Planet
Dry Dog Food 27 Recipes 5 Recipes
Wet Dog Food 18 Recipes 2 Recipes
Dog Treats 1 Treats
Dry Cat Food 14 Recipes 1 Recipes
Wet Cat Food 17 Recipes 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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