Instinct vs Pure Vita

Instinct vs. Pure Vita

In this comparison article for Instinct vs Pure Vita, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Pure Vita, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Vita vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Pure Vita Review Page.

Guaranteed Analysis: Pure Vita vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Pure Vita Dog Food

Dry Dog Food Instinct Pure Vita
Crude Protein 38.1% 27.8%
Crude Fat 19.0% 16.3%
Crude Fiber 4.4% 7.2%
Wet/Canned Dog Food Instinct Pure Vita
Crude Protein 45.6% 48.6%
Crude Fat 26.3% 33.6%
Crude Fiber 8.4% 6.8%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Instinct dry dog foods clearly provides more protein than Pure Vita. In fact, the difference between the protein content is roughly 10.31%, which is a significant amount. For wet dog foods, Pure Vita typically provides a little more protein (about 3.02% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Pure Vita typically provides less fat than Instinct. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Pure Vita wet dog foods also provide more fat than Instinct wet foods.


If you look at the average percentages of crude fiber, you'll notice that Pure Vita typically guarantees 2.82% more fiber. This is a fairly small difference between Pure Vita and Instinct, but still worth mentioning. For wet dog foods, Instinct and Pure Vita provide roughly the same amount of fiber.

Instinct Cat Food vs. Pure Vita Cat Food

Dry Cat Food Instinct Pure Vita
Crude Protein 45.2% 35.9%
Crude Fat 19.9% 18.5%
Crude Fiber 4.1% 6.5%
Wet/Canned Cat Food Instinct Pure Vita
Crude Protein 48.5% 50%
Crude Fat 23.1% 35.9%
Crude Fiber 11.1% 4.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

On average, Instinct dry cat food recipes contain 9.29% more protein than Pure Vita recipes. Clearly, there is a significant difference between the protein content of Pure Vita and Instinct. For wet cat foods, Pure Vita and Instinct provide roughly the same amount of protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Both brands provide roughly the same amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 12.84% more).


According to our data, Pure Vita guarantees 2.36% more fiber than Instinct. Although this difference is relatively small, it's still a notable difference. In addition, Instinct wet cat foods also provide more fiber than Pure Vita wet foods.

Instinct Pet Food Ingredients vs. Pure Vita Pet Food Ingredients

Instinct and Pure Vita both use the following controversial ingredients in many of their products:

Garlic
Pea Protein
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Instinct.

Canola Oil
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Pure Vita.

White Rice

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Instinct and Pure Vita both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Instinct & Pure Vita?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

According to our records, Pure Vita has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Pure Vita
Per Pound $5.79 $2.90
Per Calorie $0.0030 $0.0016
Dry Cat Food Instinct Pure Vita
Per Pound $9.13 $3.24
Per Calorie $0.0046 $0.0018
Wet Dog Food Instinct Pure Vita
Per Pound $6.35 $3.19
Per Calorie $0.0109 $0.0058
Wet Cat Food Instinct Pure Vita
Per Pound $7.58 $5.31
Per Calorie $0.0165 $0.0097

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Pure Vita, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Pure Vita will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Pure Vita. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:









Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet food products from these retailers:







Type Of Pet Foods Available

Product Instinct Pure Vita
Dry Dog Food 30 Recipes 8 Recipes
Wet Dog Food 22 Recipes 5 Recipes
Dog Treats 3 Treats 8 Treats
Dry Cat Food 14 Recipes 3 Recipes
Wet Cat Food 29 Recipes 5 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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