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Instinct vs Purina Pro Plan

Instinct vs. Purina Pro Plan

In this comparison article for Instinct vs Purina Pro Plan, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Purina Pro Plan, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Purina Pro Plan vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Purina Pro Plan Review Page.

Guaranteed Analysis: Purina Pro Plan vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Purina Pro Plan Dog Food

Dry Dog Food Instinct Purina Pro Plan
Crude Protein 36.2% 32.1%
Crude Fat 24.0% 17.9%
Crude Fiber 4.4% 4.3%
Wet/Canned Dog Food Instinct Purina Pro Plan
Crude Protein 42.3% 45.5%
Crude Fat 27.6% 19.5%
Crude Fiber 9.1% 7.0%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Purina Pro Plan dry recipes contain 4.12% less protein than Instinct dry recipes. This difference in protein content is a notable difference between Instinct and Purina Pro Plan. For wet dog foods, Purina Pro Plan typically provides a little more protein (about 3.22% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

The table shows that Purina Pro Plan provides far less fat than Instinct. The difference in fat content is roughly 6.14%. In addition, Instinct wet dog foods also provide more fat than Purina Pro Plan wet foods.


Both brands provide roughly the same amount of crude fiber. For wet dog foods, Instinct typically provides a little more fiber (about 2.07% more).

Instinct Cat Food vs. Purina Pro Plan Cat Food

Dry Cat Food Instinct Purina Pro Plan
Crude Protein 43.7% 44.2%
Crude Fat 25.4% 17.0%
Crude Fiber 3.7% 3.8%
Wet/Canned Cat Food Instinct Purina Pro Plan
Crude Protein 46.9% 49.8%
Crude Fat 25.1% 17.8%
Crude Fiber 8.5% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

As you can see, Instinct and Purina Pro Plan guarantee a similar amount of crude protein. For wet cat foods, Purina Pro Plan typically provides a little more protein (about 2.92% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Instinct dry cat foods clearly provides more fat than Purina Pro Plan. In fact, the difference between the fat content is roughly 8.39%, which is a significant amount. For wet cat foods, Instinct provides more fat (about 7.31% more).


Instinct and Purina Pro Plan both provide roughly the same amount of crude fiber. With regards to wet cat food, Instinct and Purina Pro Plan also provide roughly the same amount of crude fiber.

Instinct Pet Food Ingredients vs. Purina Pro Plan Pet Food Ingredients

Instinct and Purina Pro Plan both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by Instinct.

Garlic
Tomato Pomace
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Purina Pro Plan.

Liver
Poultry
Corn Grits
Canola Meal
Brewers Rice
Ground Wheat
Wheat Gluten
Animal Digest
Caramel Color
Garlic Powder
Soybean Flour
Soybean Hulls
Vegetable Oil
Corn Germ Meal
Poultry Giblets
Corn Gluten Meal
Dried Corn Syrup
Meat By-Products
Whole Grain Corn
Whole Grain Wheat
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Poultry By-Products
Chicken By-Product Meal
Poultry By-Product Meal
Soybean Protein Isolate
Soybean Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Instinct and Purina Pro Plan both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Purina Pro Plan.

Bha
Bht
Corn Oil
Yellow 5
Added Color
Menadione Sodium Bisulfate Complex
Pork Fat (Preserved With Tbhq And Citric Acid)
Animal Fat (Preserved With Tbhq And Citric Acid)

Product Safety: Recall History of Instinct & Purina Pro Plan?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Purina Pro Plan has been recalled once.

  • March 9, 2016: Incorrect Vitamins and Minerals

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Purina Pro Plan
Per Pound $8.50 $2.37
Per Calorie $0.0042 $0.0013
Dry Cat Food Instinct Purina Pro Plan
Per Pound $9.89 $4.22
Per Calorie $0.0049 $0.0022
Wet Dog Food Instinct Purina Pro Plan
Per Pound $6.10 $3.69
Per Calorie $0.0105 $0.0077
Wet Cat Food Instinct Purina Pro Plan
Per Pound $8.71 $8.40
Per Calorie $0.0175 $0.0190

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Purina Pro Plan, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Purina Pro Plan will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Purina Pro Plan. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:


94 Recipes In-Stock Today

59 Recipes In-Stock Today

70 Recipes In-Stock Today

18 Recipes In-Stock Today

Where To Buy Purina Pro Plan Pet Foods

You can purchase Purina Pro Plan pet food products from these retailers:


125 Recipes In-Stock Today

70 Recipes In-Stock Today

119 Recipes In-Stock Today

Type Of Pet Foods Available

Product Instinct Purina Pro Plan
Dry Dog Food 37 Recipes 53 Recipes
Wet Dog Food 10 Recipes 43 Recipes
Dog Treats
Dry Cat Food 20 Recipes 31 Recipes
Wet Cat Food 16 Recipes 84 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores