Instinct vs Taste of the Wild

Instinct vs. Taste of the Wild

In this comparison article for Instinct vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Instinct Taste of the Wild
Crude Protein 38.1% 31.9%
Crude Fat 19.0% 18.0%
Crude Fiber 4.4% 5.0%
Wet/Canned Dog Food Instinct Taste of the Wild
Crude Protein 45.6% 45.6%
Crude Fat 26.3% 22.2%
Crude Fiber 8.4% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Our analysis shows that Instinct guarantees 6.23% more protein than Taste of the Wild dry dog food recipes. For wet dog foods, Instinct and Taste of the Wild provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Taste of the Wild and Instinct both provide roughly the same amount of crude fat. For wet dog foods, Instinct provides more fat (about 4.03% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet dog foods, Instinct typically provides a little more fiber (about 2.81% more).

Instinct Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Instinct Taste of the Wild
Crude Protein 45.2% 41.1%
Crude Fat 19.9% 18.9%
Crude Fiber 4.1% 3.3%
Wet/Canned Cat Food Instinct Taste of the Wild
Crude Protein 48.5% 44.4%
Crude Fat 23.1% 16.7%
Crude Fiber 11.1% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

There is a relatively large difference between the protein content of Instinct and Taste of the Wild. On average, Taste of the Wild dry cat food recipes contain 4.10% less protein than Instinct recipes. In addition, Instinct wet cat foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Both brands provide roughly the same amount of crude fat. For wet cat foods, Instinct provides more fat (about 6.41% more).


As you can see, Taste of the Wild and Instinct guarantee a similar amount of crude fiber. For wet cat foods, Instinct typically provides a little more fiber (about 2.78% more).

Instinct Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Instinct and Taste of the Wild both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by Instinct.

Garlic
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Instinct & Taste of the Wild?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Taste of the Wild
Per Pound $10.33 $1.84
Per Calorie $0.0051 $0.0011
Dry Cat Food Instinct Taste of the Wild
Per Pound $8.22 $2.26
Per Calorie $0.0041 $0.0013
Wet Dog Food Instinct Taste of the Wild
Per Pound $6.83 $2.78
Per Calorie $0.0119 $0.0060
Wet Cat Food Instinct Taste of the Wild
Per Pound $7.45 $4.29
Per Calorie $0.0160 $0.0100

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:









Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:










Type Of Pet Foods Available

Product Instinct Taste of the Wild
Dry Dog Food 30 Recipes 9 Recipes
Wet Dog Food 22 Recipes 5 Recipes
Dog Treats 3 Treats
Dry Cat Food 14 Recipes 2 Recipes
Wet Cat Food 29 Recipes 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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