vs
Instinct vs WholeHearted

Instinct vs. WholeHearted

In this comparison article for Instinct vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. WholeHearted Dog Food

Dry Dog Food Instinct WholeHearted
Crude Protein 35.5% 29.2%
Crude Fat 20.3% 15.8%
Crude Fiber 4.6% 5.6%
Wet/Canned Dog Food Instinct WholeHearted
Crude Protein 45.0% 43.6%
Crude Fat 25.1% 24.3%
Crude Fiber 8.1% 7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that WholeHearted provides far less protein than Instinct. The difference in protein content is roughly 6.27%. For wet dog foods, Instinct and WholeHearted provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

Our analysis shows that Instinct guarantees 4.58% more fat than WholeHearted dry dog food recipes. For wet dog foods, Instinct and WholeHearted provide roughly the same amount of fat.


As you can see, Instinct and WholeHearted guarantee a similar amount of crude fiber. With regards to wet dog food, Instinct and WholeHearted also provide roughly the same amount of crude fiber.

Instinct Cat Food vs. WholeHearted Cat Food

Dry Cat Food Instinct WholeHearted
Crude Protein 44.4% 36.7%
Crude Fat 20.4% 14.9%
Crude Fiber 4.1% 5.8%
Wet/Canned Cat Food Instinct WholeHearted
Crude Protein 48.2% 57.0%
Crude Fat 24.4% 17.1%
Crude Fiber 8.8% 7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively large difference between the protein content of Instinct and WholeHearted. On average, WholeHearted dry cat food recipes contain 7.70% less protein than Instinct recipes. In addition, WholeHearted wet cat foods also provide more protein than Instinct wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

WholeHearted dry recipes contain 5.47% less fat than Instinct dry recipes. This difference in fat content is a notable difference between Instinct and WholeHearted. In addition, Instinct wet cat foods also provide more fat than WholeHearted wet foods.


Instinct and WholeHearted both provide roughly the same amount of crude fiber. With regards to wet cat food, Instinct and WholeHearted also provide roughly the same amount of crude fiber.

Instinct Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Instinct and WholeHearted both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein
Tomato Pomace
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Instinct.

Garlic
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Iron Oxide
Caramel Color
Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Instinct and WholeHearted both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Instinct & WholeHearted?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

According to our records, WholeHearted has never been recalled.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:


125 Recipes In-Stock Today

97 Recipes In-Stock Today

89 Recipes In-Stock Today

33 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

Product Instinct WholeHearted
Dry Dog Food 31 Recipes 22 Recipes
Wet Dog Food 19 Recipes 21 Recipes
Dog Treats 18 Treats
Dry Cat Food 16 Recipes 11 Recipes
Wet Cat Food 18 Recipes 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores