Instinct vs Zignature

Instinct vs. Zignature

In this comparison article for Instinct vs Zignature, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Zignature, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Zignature vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Zignature Review Page.

Guaranteed Analysis: Zignature vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Zignature Dog Food

Dry Dog Food Instinct Zignature
Crude Protein 35.5% 32.8%
Crude Fat 20.3% 17.1%
Crude Fiber 4.6% 5.7%
Wet/Canned Dog Food Instinct Zignature
Crude Protein 45.0% 43.7%
Crude Fat 25.1% 24.8%
Crude Fiber 8.1% 6.2%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

If you look at the average percentages of crude protein, you'll notice that Instinct typically guarantees 2.68% more protein. This is a fairly small difference between Instinct and Zignature, but still worth mentioning. For wet dog foods, Instinct and Zignature provide roughly the same amount of protein.

Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

According to our data, Instinct guarantees 3.24% more fat than Zignature. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Instinct and Zignature provide roughly the same amount of fat.

As you can see, Instinct and Zignature guarantee a similar amount of crude fiber. With regards to wet dog food, Instinct and Zignature also provide roughly the same amount of crude fiber.

Instinct Pet Food Ingredients vs. Zignature Pet Food Ingredients

Here are some of the controversial ingredients used only by Instinct.

Canola Oil
Pea Protein
Tomato Pomace
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Instinct & Zignature?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

According to our records, Zignature has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Instinct Zignature
Per Pound $3.37 $2.85
Per Calorie $0.0018 $0.0022
Wet Dog Food Instinct Zignature
Per Pound $5.94 $4.45
Per Calorie $0.0110 $0.0090

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Instinct or Zignature, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Instinct or Zignature will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Instinct and Zignature. In addition, we currently have some great coupons for our readers.

Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:

125 Recipes In-Stock Today

98 Recipes In-Stock Today

89 Recipes In-Stock Today

33 Recipes In-Stock Today

Where To Buy Zignature Pet Foods

You can purchase Zignature pet food products from these retailers:

30 Recipes In-Stock Today

26 Recipes In-Stock Today

4 Recipes In-Stock Today

23 Recipes In-Stock Today

14 Recipes In-Stock

Type Of Pet Foods Available

Product Instinct Zignature
Dry Dog Food 31 Recipes 18 Recipes
Wet Dog Food 19 Recipes 13 Recipes
Dog Treats 13 Treats
Dry Cat Food 16 Recipes
Wet Cat Food 18 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores