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Natural Balance vs I and Love and You

Natural Balance vs. I and Love and You

In this comparison article for Natural Balance vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Natural Balance and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Natural Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Natural Balance Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Natural Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Natural Balance Dog Food vs. I and Love and You Dog Food

Dry Dog Food Natural Balance I and Love and You
Crude Protein 27.7% 33.9%
Crude Fat 13.5% 15.0%
Crude Fiber 5.2% 5.2%
Wet/Canned Dog Food Natural Balance I and Love and You
Crude Protein 40.6% 39.1%
Crude Fat 19.4% 17.0%
Crude Fiber 7.4% 5.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Natural Balance dry recipes contain 6.21% less protein than I and Love and You dry recipes. This difference in protein content is a notable difference between I and Love and You and Natural Balance. For wet dog foods, Natural Balance and I and Love and You provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. For wet dog foods, Natural Balance typically provides a little more fat (about 2.39% more).


As you can see, Natural Balance and I and Love and You guarantee a similar amount of crude fiber. For wet dog foods, Natural Balance typically provides a little more fiber (about 2.23% more).

Natural Balance Cat Food vs. I and Love and You Cat Food

Dry Cat Food Natural Balance I and Love and You
Crude Protein 36.7% 43.1%
Crude Fat 14.3% 17.1%
Crude Fiber 5.4% 5.0%
Wet/Canned Cat Food Natural Balance I and Love and You
Crude Protein 47.4% 47.0%
Crude Fat 19.0% 20.6%
Crude Fiber 7.0% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The table shows that Natural Balance provides far less protein than I and Love and You. The difference in protein content is roughly 6.42%. For wet cat foods, Natural Balance and I and Love and You provide roughly the same amount of protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our average data, Natural Balance typically provides less fat than I and Love and You. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet cat foods, I and Love and You and Natural Balance provide roughly the same amount of fat.


I and Love and You and Natural Balance both provide roughly the same amount of crude fiber. For wet cat foods, Natural Balance typically provides a little more fiber (about 3.35% more).

Natural Balance Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Natural Balance and I and Love and You both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Natural Balance.

Giblets
Beet Pulp
Brewers Rice
Caramel Color
Tomato Pomace
Feeding Oatmeal
Poultry Giblets
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by I and Love and You.

Garlic
Powdered Cellulose

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Natural Balance and I and Love and You both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by I and Love and You.

Menadione Sodium Bisulfate

Product Safety: Recall History of Natural Balance & I and Love and You?

Natural Balance has been recalled 6 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine
  • July 3, 2020: elevated levels of choline chloride

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Natural Balance I and Love and You
Per Pound $2.65 $5.56
Per Calorie $0.0017 $0.0035
Dry Cat Food Natural Balance I and Love and You
Per Pound $3.73 $3.12
Per Calorie $0.0023 $0.0019
Wet Dog Food Natural Balance I and Love and You
Per Pound $4.99 $5.21
Per Calorie $0.0113 $0.0079
Wet Cat Food Natural Balance I and Love and You
Per Pound $6.58 $7.99
Per Calorie $0.0156 $0.0172

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Natural Balance or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Natural Balance or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Natural Balance and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet foods from the following stores:


123 Recipes In-Stock Today

93 Recipes In-Stock Today

116 Recipes In-Stock Today

17 Recipes In-Stock Today

Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:


38 Recipes In-Stock Today

43 Recipes In-Stock Today

40 Recipes In-Stock Today

9 Recipes In-Stock Today

Type Of Pet Foods Available

Product Natural Balance I and Love and You
Dry Dog Food 33 Recipes 13 Recipes
Wet Dog Food 20 Recipes 8 Recipes
Dog Treats 33 Treats 12 Treats
Dry Cat Food 13 Recipes 7 Recipes
Wet Cat Food 38 Recipes 9 Recipes
Cat Treats 2 Treats

Compare Pet Food Prices Across Multiple Pet Stores