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Natural Planet vs I and Love and You

Natural Planet vs. I and Love and You

In this comparison article for Natural Planet vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Natural Planet and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Natural Planet comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Natural Planet Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Natural Planet

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Natural Planet Dog Food vs. I and Love and You Dog Food

Dry Dog Food Natural Planet I and Love and You
Crude Protein 27.3% 34.4%
Crude Fat 15.8% 15.5%
Crude Fiber 6.4% 5.1%
Wet/Canned Dog Food Natural Planet I and Love and You
Crude Protein 45.5% 44.4%
Crude Fat 43.2% 18.9%
Crude Fiber 2.3% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Our analysis shows that I and Love and You guarantees 7.06% more protein than Natural Planet dry dog food recipes. For wet dog foods, Natural Planet and I and Love and You provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

I and Love and You and Natural Planet both provide roughly the same amount of crude fat. For wet dog foods, Natural Planet provides significantly more fat (about 24.29% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet dog foods, I and Love and You typically provides a little more fiber (about 3.28% more).

Natural Planet Cat Food vs. I and Love and You Cat Food

Dry Cat Food Natural Planet I and Love and You
Crude Protein 33.3% 43.4%
Crude Fat 15.6% 18.2%
Crude Fiber 6.7% 4.8%
Wet/Canned Cat Food Natural Planet I and Love and You
Crude Protein 45.5% 47.0%
Crude Fat 40.9% 20.6%
Crude Fiber 2.3% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that I and Love and You provides significantly more protein. On average, I and Love and You guarantees about 10.08% more protein than Natural Planet. For wet cat foods, I and Love and You and Natural Planet provide roughly the same amount of protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

According to our data, I and Love and You guarantees 2.61% more fat than Natural Planet. Although this difference is relatively small, it's still a notable difference. In addition, Natural Planet wet cat foods also provide more fat than I and Love and You wet foods.


Both brands provide roughly the same amount of crude fiber. With regards to wet cat food, I and Love and You and Natural Planet also provide roughly the same amount of crude fiber.

Natural Planet Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Natural Planet and I and Love and You both use the following controversial ingredients in many of their products:

Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Natural Planet.

Garlic
Dried Tomato Pomace
Organic Pea Protein

Here are some of the controversial ingredients used only by I and Love and You.

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by I and Love and You.

Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Natural Planet & I and Love and You?

According to our records, Natural Planet has never been recalled.

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Natural Planet I and Love and You
Per Pound $2.91 $6.12
Per Calorie $0.0017 $0.0038
Dry Cat Food Natural Planet I and Love and You
Per Pound $3.47 $3.03
Per Calorie $0.0019 $0.0019
Wet Dog Food Natural Planet I and Love and You
Per Pound $4.11 $2.70
Per Calorie $0.0071 $0.0069
Wet Cat Food Natural Planet I and Love and You
Per Pound $7.01 $6.96
Per Calorie $0.0116 $0.0151

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Natural Planet or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Natural Planet or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Natural Planet and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet foods from the following stores:


8 Recipes In-Stock Today

8 Recipes In-Stock Today

Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:


42 Recipes In-Stock Today

41 Recipes In-Stock Today

43 Recipes In-Stock Today

17 Recipes In-Stock Today

23 Recipes In-Stock

Type Of Pet Foods Available

Product Natural Planet I and Love and You
Dry Dog Food 5 Recipes 9 Recipes
Wet Dog Food 2 Recipes 5 Recipes
Dog Treats 1 Treats 12 Treats
Dry Cat Food 1 Recipes 5 Recipes
Wet Cat Food 2 Recipes 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores