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Natural Planet vs Vital Essentials

Natural Planet vs. Vital Essentials

In this comparison article for Natural Planet vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Natural Planet and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs Natural Planet comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Natural Planet Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. Natural Planet

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Natural Planet Dog Food vs. Vital Essentials Dog Food

Dry Dog Food Natural Planet Vital Essentials
Crude Protein 27.3% 51.7%
Crude Fat 15.8% 26.4%
Crude Fiber 6.4% 2.2%
Wet/Canned Dog Food Natural Planet Vital Essentials
Crude Protein 45.5% 53.4%
Crude Fat 43.2% 33.1%
Crude Fiber 2.3% 6.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Vital Essentials dry dog foods clearly provides more protein than Natural Planet. In fact, the difference between the protein content is roughly 24.35%, which is a significant amount. For wet dog foods, Vital Essentials provides more protein (about 7.95% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

On average, Vital Essentials dry dog food recipes contain 10.59% more fat than Natural Planet recipes. Clearly, there is a significant difference between the fat content of Natural Planet and Vital Essentials. Similarly, Natural Planet wet dog foods provide significantly more protein than Vital Essentials wet foods.


Vital Essentials dry recipes contain 4.27% less fiber than Natural Planet dry recipes. This difference in fiber content is a notable difference between Natural Planet and Vital Essentials. In addition, Vital Essentials wet dog foods also provide more fiber than Natural Planet wet foods.

Natural Planet Cat Food vs. Vital Essentials Cat Food

Dry Cat Food Natural Planet Vital Essentials
Crude Protein 33.3% 51.9%
Crude Fat 15.6% 18.2%
Crude Fiber 6.7% 3.3%
Wet/Canned Cat Food Natural Planet Vital Essentials
Crude Protein 45.5% 60.9%
Crude Fat 40.9% 28.6%
Crude Fiber 2.3% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that Vital Essentials provides significantly more protein. On average, Vital Essentials guarantees about 18.57% more protein than Natural Planet. Similarly, Vital Essentials wet cat foods provide significantly more protein than Natural Planet wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our average data, Natural Planet typically provides less fat than Vital Essentials. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Natural Planet wet cat foods also provide more fat than Vital Essentials wet foods.


If you look at the average percentages of crude fiber, you'll notice that Natural Planet typically guarantees 3.41% more fiber. This is a fairly small difference between Natural Planet and Vital Essentials, but still worth mentioning. For wet cat foods, Vital Essentials and Natural Planet provide roughly the same amount of fiber.

Natural Planet Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

Here are some of the controversial ingredients used only by Natural Planet.

Garlic
Pea Protein
Dried Tomato Pomace
Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

Product Safety: Recall History of Natural Planet & Vital Essentials?

According to our records, Natural Planet has never been recalled.

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Natural Planet Vital Essentials
Per Pound $2.91 $31.04
Per Calorie $0.0017 $0.0141
Dry Cat Food Natural Planet Vital Essentials
Per Pound $3.47 $38.64
Per Calorie $0.0019 $0.0220

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Natural Planet or Vital Essentials, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Natural Planet or Vital Essentials will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Natural Planet and Vital Essentials. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet foods from the following stores:


8 Recipes In-Stock Today

8 Recipes In-Stock Today

Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


43 Recipes In-Stock Today

43 Recipes In-Stock Today

13 Recipes In-Stock Today

21 Recipes In-Stock Today

Type Of Pet Foods Available

Product Natural Planet Vital Essentials
Dry Dog Food 5 Recipes
Wet Dog Food 2 Recipes
Dog Treats 1 Treats 30 Treats
Dry Cat Food 1 Recipes
Wet Cat Food 2 Recipes
Cat Treats 8 Treats

Compare Pet Food Prices Across Multiple Pet Stores