Nulo vs Crave

Nulo vs. Crave

In this comparison article for Nulo vs Crave, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Crave, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Crave vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Crave Review Page.

Guaranteed Analysis: Crave vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Crave Dog Food

Dry Dog Food Nulo Crave
Crude Protein 36.9% 37.8%
Crude Fat 20.3% 18.9%
Crude Fiber 5.2% 3.9%
Wet/Canned Dog Food Nulo Crave
Crude Protein 45.5% 53.7%
Crude Fat 34.5% 26.4%
Crude Fiber 4.5% 4.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Nulo and Crave both provide roughly the same amount of crude protein. For wet dog foods, Crave provides significantly more protein (about 8.24% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, Nulo provides significantly more fat (about 8.12% more).


Both brands provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Crave Cat Food

Dry Cat Food Nulo Crave
Crude Protein 44.3% 44.4%
Crude Fat 19.0% 19.3%
Crude Fiber 5.1% 5.2%
Wet/Canned Cat Food Nulo Crave
Crude Protein 52.8% 54.5%
Crude Fat 25.9% 28.8%
Crude Fiber 4.5% 4.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

As you can see, Nulo and Crave guarantee a similar amount of crude protein. With regards to wet cat food, Crave and Nulo also provide roughly the same amount of crude protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Nulo Pet Food Ingredients vs. Crave Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Crave.

Pea Protein
Caramel Color
Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Crave.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Crave?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Crave pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Nulo Crave
Per Pound $15.10 $1.99
Per Calorie $0.0078 $0.0012
Dry Cat Food Nulo Crave
Per Pound $3.27 $3.01
Per Calorie $0.0020 $0.0018
Wet Dog Food Nulo Crave
Per Pound $3.25 $4.12
Per Calorie $0.0057 $0.0078
Wet Cat Food Nulo Crave
Per Pound $5.80 $6.25
Per Calorie $0.0125 $0.0116

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Crave, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Crave will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Crave. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:







Where To Buy Crave Pet Foods

You can purchase Crave pet food products from these retailers:






Type Of Pet Foods Available

Product Nulo Crave
Dry Dog Food 17 Recipes 4 Recipes
Wet Dog Food 10 Recipes 8 Recipes
Dog Treats 8 Treats
Dry Cat Food 11 Recipes 3 Recipes
Wet Cat Food 24 Recipes 6 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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