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Nulo vs Crave

Nulo vs. Crave

In this comparison article for Nulo vs Crave, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Crave, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Crave vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Crave Review Page.

Guaranteed Analysis: Crave vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Crave Dog Food

Dry Dog FoodNuloCrave
Crude Protein35.7%37.8%
Crude Fat19.6%18.9%
Crude Fiber5.1%4.0%
Wet/Canned Dog FoodNuloCrave
Crude Protein45.6%53.7%
Crude Fat31.4%26.4%
Crude Fiber5.5%4.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Crave guarantees 2.03% more protein than Nulo. Although this difference is relatively small, it's still a notable difference. In addition, Crave wet dog foods also provide more protein than Nulo wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Crave and Nulo both provide roughly the same amount of crude fat. For wet dog foods, Nulo provides more fat (about 5.02% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, Nulo and Crave also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Crave Cat Food

Dry Cat FoodNuloCrave
Crude Protein44.3%44.7%
Crude Fat20.0%19.6%
Crude Fiber5.0%4.7%
Wet/Canned Cat FoodNuloCrave
Crude Protein53.3%53.0%
Crude Fat24.2%26.4%
Crude Fiber4.6%4.9%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. With regards to wet cat food, Nulo and Crave also provide roughly the same amount of crude protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

As you can see, Crave and Nulo guarantee a similar amount of crude fat. For wet cat foods, Crave typically provides a little more fat (about 2.22% more).


Nulo Pet Food Ingredients vs. Crave Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Crave.

Pea Protein
Pork Plasma
Caramel Color
Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Nulo and Crave both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Crave?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Crave pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodNuloCrave
Per Pound$12.70$2.37
Per Calorie$0.0067$0.0014
Dry Cat FoodNuloCrave
Per Pound$16.85$3.58
Per Calorie$0.0082$0.0021

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Crave, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Crave will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Crave. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Where To Buy Crave Pet Foods

You can purchase Crave pet food products from these retailers:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Type Of Pet Foods Available

ProductNuloCrave
Dry Dog Food29 Recipes4 Recipes
Wet Dog Food21 Recipes8 Recipes
Dog Treats8 TreatsNone
Dry Cat Food15 Recipes5 Recipes
Wet Cat Food27 Recipes10 Recipes
Cat Treats7 TreatsNone

Top Rated Nulo Recipes

Dog Food
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FreeStyle Adult Turkey & Sweet Potato Recipe
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FreeStyle Beef, Peas & Carrots Recipe (Canned)
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Cat Food
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FreeStyle Cat & Kitten - Chicken & Cod Recipe
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FreeStyle Turkey & Chicken Recipe (Canned Cat Food)
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Top Rated Crave Recipes

Dog Food
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Premium Adult Dog Food Real Chicken Recipe
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Dog Food
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Canned Dog Food Beef Pate
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Cat Food
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Adult Dry Cat Food With Protein From Chicken
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Cat Food
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Wet Cat Food Grain Free Salmon & Trout Pate
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