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Nulo vs Holistic Select

Nulo vs. Holistic Select

In this comparison article for Nulo vs Holistic Select, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Holistic Select, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Holistic Select vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Holistic Select Review Page.

Guaranteed Analysis: Holistic Select vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Holistic Select Dog Food

Dry Dog FoodNuloHolistic Select
Crude Protein35.7%31.4%
Crude Fat19.6%15.9%
Crude Fiber5.1%5.8%
Wet/Canned Dog FoodNuloHolistic Select
Crude Protein45.6%54.5%
Crude Fat31.4%27.3%
Crude Fiber5.5%4.5%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that Holistic Select provides far less protein than Nulo. The difference in protein content is roughly 4.36%. In addition, Holistic Select wet dog foods also provide more protein than Nulo wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 3.73% more fat. This is a fairly small difference between Nulo and Holistic Select, but still worth mentioning. In addition, Nulo wet dog foods also provide more fat than Holistic Select wet foods.


As you can see, Nulo and Holistic Select guarantee a similar amount of crude fiber. With regards to wet dog food, Nulo and Holistic Select also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Holistic Select Cat Food

Dry Cat FoodNuloHolistic Select
Crude Protein44.3%37.0%
Crude Fat20.0%18.1%
Crude Fiber5.0%4.3%
Wet/Canned Cat FoodNuloHolistic Select
Crude Protein53.3%47.3%
Crude Fat24.2%30%
Crude Fiber4.6%4.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Our analysis shows that Nulo guarantees 7.30% more protein than Holistic Select dry cat food recipes. In addition, Nulo wet cat foods also provide more protein than Holistic Select wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Holistic Select and Nulo both provide roughly the same amount of crude fat. For wet cat foods, Holistic Select provides more fat (about 5.78% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet cat food, Nulo and Holistic Select also provide roughly the same amount of crude fiber.

Nulo Pet Food Ingredients vs. Holistic Select Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Holistic Select.

Canola Oil
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Nulo.

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Holistic Select.

Menadione Sodium Bisulfite

Product Safety: Recall History of Nulo & Holistic Select?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Holistic Select pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodNuloHolistic Select
Per Pound$12.70$3.33
Per Calorie$0.0067$0.0020
Wet Dog FoodNuloHolistic Select
Per Pound$4.44$4.87
Per Calorie$0.0081$0.0086

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Holistic Select, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Holistic Select will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Holistic Select. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Where To Buy Holistic Select Pet Foods

You can purchase Holistic Select pet food products from these retailers:


16 Recipes In-Stock Today

14 Recipes In-Stock Today

16 Recipes In-Stock Today

Type Of Pet Foods Available

ProductNuloHolistic Select
Dry Dog Food29 Recipes16 Recipes
Wet Dog Food21 Recipes3 Recipes
Dog Treats8 TreatsNone
Dry Cat Food15 Recipes3 Recipes
Wet Cat Food27 Recipes5 Recipes
Cat Treats7 TreatsNone

Top Rated Nulo Recipes

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Top Rated Holistic Select Recipes

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Grain Free Indoor Health / Weight Control Turkey Meal Recipe
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Grain Free Canned Ocean Fish & Tuna Pate Recipe
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