Nulo vs I and Love and You

Nulo vs. I and Love and You

In this comparison article for Nulo vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. I and Love and You Dog Food

Dry Dog Food Nulo I and Love and You
Crude Protein 36.9% 32.6%
Crude Fat 20.3% 15.0%
Crude Fiber 5.2% 5.5%
Wet/Canned Dog Food Nulo I and Love and You
Crude Protein 45.5% 44.4%
Crude Fat 34.5% 18.9%
Crude Fiber 4.5% 5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively large difference between the protein content of Nulo and I and Love and You. On average, I and Love and You dry dog food recipes contain 4.26% less protein than Nulo recipes. For wet dog foods, Nulo and I and Love and You provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

I and Love and You dry recipes contain 5.31% less fat than Nulo dry recipes. This difference in fat content is a notable difference between Nulo and I and Love and You. In addition, Nulo wet dog foods also provide more fat than I and Love and You wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, I and Love and You and Nulo also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. I and Love and You Cat Food

Dry Cat Food Nulo I and Love and You
Crude Protein 44.3% 43.0%
Crude Fat 19.0% 17.9%
Crude Fiber 5.1% 4.8%
Wet/Canned Cat Food Nulo I and Love and You
Crude Protein 52.8% 47.0%
Crude Fat 25.9% 19.8%
Crude Fiber 4.5% 3.7%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Both brands provide roughly the same amount of crude protein. For wet cat foods, Nulo provides more protein (about 5.81% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

As you can see, I and Love and You and Nulo guarantee a similar amount of crude fat. For wet cat foods, Nulo provides more fat (about 6.05% more).


I and Love and You and Nulo both provide roughly the same amount of crude fiber. With regards to wet cat food, Nulo and I and Love and You also provide roughly the same amount of crude fiber.

Nulo Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Nulo and I and Love and You both use the following controversial ingredients in many of their products:

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by I and Love and You.

Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

Product Safety: Recall History of Nulo & I and Love and You?

According to our records, Nulo has never been recalled.

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Nulo I and Love and You
Per Pound $15.10 $5.10
Per Calorie $0.0078 $0.0032
Dry Cat Food Nulo I and Love and You
Per Pound $3.27 $2.78
Per Calorie $0.0020 $0.0017
Wet Dog Food Nulo I and Love and You
Per Pound $3.25 $2.50
Per Calorie $0.0057 $0.0064
Wet Cat Food Nulo I and Love and You
Per Pound $5.80 $5.75
Per Calorie $0.0125 $0.0122

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:







Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:









Type Of Pet Foods Available

Product Nulo I and Love and You
Dry Dog Food 17 Recipes 9 Recipes
Wet Dog Food 10 Recipes 5 Recipes
Dog Treats 8 Treats 13 Treats
Dry Cat Food 11 Recipes 5 Recipes
Wet Cat Food 24 Recipes 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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