Nulo vs Instinct

Nulo vs. Instinct

In this comparison article for Nulo vs Instinct, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Instinct, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Instinct vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Instinct Review Page.

Guaranteed Analysis: Instinct vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Instinct Dog Food

Dry Dog Food Nulo Instinct
Crude Protein 36.9% 38.1%
Crude Fat 20.3% 19.0%
Crude Fiber 5.2% 4.4%
Wet/Canned Dog Food Nulo Instinct
Crude Protein 45.7% 45.6%
Crude Fat 32.4% 26.3%
Crude Fiber 5.5% 8.4%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

As you can see, Nulo and Instinct guarantee a similar amount of crude protein. With regards to wet dog food, Nulo and Instinct also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

Instinct and Nulo both provide roughly the same amount of crude fat. For wet dog foods, Nulo provides more fat (about 6.16% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet dog foods, Instinct typically provides a little more fiber (about 2.86% more).

Nulo Cat Food vs. Instinct Cat Food

Dry Cat Food Nulo Instinct
Crude Protein 44.3% 45.2%
Crude Fat 19.0% 19.9%
Crude Fiber 5.1% 4.1%
Wet/Canned Cat Food Nulo Instinct
Crude Protein 52.8% 48.5%
Crude Fat 25.9% 23.1%
Crude Fiber 4.5% 11.1%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Both brands provide roughly the same amount of crude protein. For wet cat foods, Nulo provides more protein (about 4.25% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Nulo Pet Food Ingredients vs. Instinct Pet Food Ingredients

Nulo and Instinct both use the following controversial ingredients in many of their products:

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Instinct.

Garlic
Canola Oil
Pea Protein
Tomato Pomace
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Instinct.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Instinct?

According to our records, Nulo has never been recalled.

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Nulo Instinct
Per Pound $15.09 $5.79
Per Calorie $0.0078 $0.0030
Dry Cat Food Nulo Instinct
Per Pound $3.10 $9.13
Per Calorie $0.0019 $0.0046
Wet Dog Food Nulo Instinct
Per Pound $3.51 $6.35
Per Calorie $0.0063 $0.0109
Wet Cat Food Nulo Instinct
Per Pound $5.69 $7.58
Per Calorie $0.0122 $0.0165

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Instinct, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Instinct will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Instinct. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:







Where To Buy Instinct Pet Foods

You can purchase Instinct pet food products from these retailers:










Type Of Pet Foods Available

Product Nulo Instinct
Dry Dog Food 17 Recipes 30 Recipes
Wet Dog Food 19 Recipes 22 Recipes
Dog Treats 8 Treats 3 Treats
Dry Cat Food 11 Recipes 14 Recipes
Wet Cat Food 24 Recipes 29 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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