
Nulo vs. Natural Planet
In this comparison article for Nulo vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Natural Planet, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Natural Planet vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Natural Planet Review Page.
Guaranteed Analysis: Natural Planet vs. Nulo
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Nulo Dog Food vs. Natural Planet Dog Food
Dry Dog Food | Nulo | Natural Planet |
Crude Protein | 35.8% | 27.3% |
Crude Fat | 19.7% | 15.8% |
Crude Fiber | 5.1% | 6.4% |
Wet/Canned Dog Food | Nulo | Natural Planet |
Crude Protein | 45.7% | 45.5% |
Crude Fat | 32.4% | 43.2% |
Crude Fiber | 5.5% | 2.3% |
Crude Protein Comparison For Dog Food
Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.
On average, Nulo dry dog food recipes contain 8.48% more protein than Natural Planet recipes. Clearly, there is a significant difference between the protein content of Natural Planet and Nulo. For wet dog foods, Nulo and Natural Planet provide roughly the same amount of protein.
Crude Fat Comparison For Dog Food
Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.
If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 3.87% more fat. This is a fairly small difference between Nulo and Natural Planet, but still worth mentioning. In addition, Natural Planet wet dog foods also provide more fat than Nulo wet foods.
As you can see, Nulo and Natural Planet guarantee a similar amount of crude fiber. For wet dog foods, Nulo typically provides a little more fiber (about 3.23% more).
Nulo Cat Food vs. Natural Planet Cat Food
Dry Cat Food | Nulo | Natural Planet |
Crude Protein | 44.5% | 33.3% |
Crude Fat | 20.6% | 15.6% |
Crude Fiber | 4.8% | 6.7% |
Wet/Canned Cat Food | Nulo | Natural Planet |
Crude Protein | 52.8% | 45.5% |
Crude Fat | 25.9% | 40.9% |
Crude Fiber | 4.5% | 2.3% |
Crude Protein Comparison For Cat Food
Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.
When you look at the average percentages of crude protein for dry cat food, it's clear that Nulo provides significantly more protein. On average, Nulo guarantees about 11.14% more protein than Natural Planet. For wet cat foods, Nulo provides more protein (about 7.32% more).
Crude Fat Comparison For Cat Food
There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):
- Help transport nutrients across cell membranes
- Fats produce metabolites, which help control inflammation
- Maintain healthy blood pressure
- Slow the growth of yeast infections
- Fats improve the taste/texture of food.
The table shows that Natural Planet provides far less fat than Nulo. The difference in fat content is roughly 5.03%. In addition, Natural Planet wet cat foods also provide more fat than Nulo wet foods.
Nulo and Natural Planet both provide roughly the same amount of crude fiber. For wet cat foods, Nulo typically provides a little more fiber (about 2.21% more).
Nulo Pet Food Ingredients vs. Natural Planet Pet Food Ingredients
Here are some of the controversial ingredients used only by Nulo.
Here are some of the controversial ingredients used only by Natural Planet.
Product Safety: Recall History of Nulo & Natural Planet?
According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Natural Planet pet food products.
Price Comparison: Which Brand Is More Expensive?
Dry Dog Food | Nulo | Natural Planet |
Per Pound | $12.04 | $2.91 |
Per Calorie | $0.0063 | $0.0017 |
Dry Cat Food | Nulo | Natural Planet |
Per Pound | $15.28 | $3.47 |
Per Calorie | $0.0074 | $0.0019 |
Wet Dog Food | Nulo | Natural Planet |
Per Pound | $3.98 | $4.56 |
Per Calorie | $0.0072 | $0.0079 |
Wet Cat Food | Nulo | Natural Planet |
Per Pound | $6.77 | $7.01 |
Per Calorie | $0.0146 | $0.0116 |
The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.
If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Natural Planet, input your pet's weight into our cost analyzer widget.
Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Natural Planet will depend on your shopping habits.
Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Natural Planet. In addition, we currently have some great coupons for our readers.
- 20% Off First Auto-Ship @ PetFlow (Use Code PAWDIET20)
- 10% Off Treats @ PetFlow (Use Code HOT10)
- 15% Off The Entire Site @ OnlyNaturalPet (Use Code AFPAWDIET)
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Nulo Pet Foods
You can purchase Nulo pet foods from the following stores:




Where To Buy Natural Planet Pet Foods
You can purchase Natural Planet pet food products from these retailers:


Type Of Pet Foods Available
Product | Nulo | Natural Planet |
Dry Dog Food | 28 Recipes | 5 Recipes |
Wet Dog Food | 19 Recipes | 2 Recipes |
Dog Treats | 8 Treats | 1 Treats |
Dry Cat Food | 12 Recipes | 1 Recipes |
Wet Cat Food | 24 Recipes | 2 Recipes |
Cat Treats |