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Nulo vs Pure Balance

Nulo vs. Pure Balance

In this comparison article for Nulo vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Pure Balance Dog Food

Dry Dog FoodNuloPure Balance
Crude Protein35.7%29.2%
Crude Fat19.6%16.7%
Crude Fiber5.1%5.6%
Wet/Canned Dog FoodNuloPure Balance
Crude Protein45.6%34.6%
Crude Fat31.4%24.6%
Crude Fiber5.5%7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Balance dry recipes contain 6.54% less protein than Nulo dry recipes. This difference in protein content is a notable difference between Nulo and Pure Balance. In addition, Nulo wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Pure Balance typically provides less fat than Nulo. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Nulo wet dog foods also provide more fat than Pure Balance wet foods.


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and Nulo also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Pure Balance Cat Food

Dry Cat FoodNuloPure Balance
Crude Protein44.3%39.9%
Crude Fat20.0%17.7%
Crude Fiber5.0%5.9%
Wet/Canned Cat FoodNuloPure Balance
Crude Protein53.3%42.0%
Crude Fat24.2%25.4%
Crude Fiber4.6%7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The table shows that Pure Balance provides far less protein than Nulo. The difference in protein content is roughly 4.45%. In addition, Nulo wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 2.28% more fat. This is a fairly small difference between Nulo and Pure Balance, but still worth mentioning. For wet cat foods, Pure Balance and Nulo provide roughly the same amount of fat.


As you can see, Nulo and Pure Balance guarantee a similar amount of crude fiber. For wet cat foods, Pure Balance typically provides a little more fiber (about 2.60% more).

Nulo Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Nulo and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Nulo & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

ProductNuloPure Balance
Dry Dog Food29 Recipes7 Recipes
Wet Dog Food21 Recipes15 Recipes
Dog Treats8 TreatsNone
Dry Cat Food15 Recipes5 Recipes
Wet Cat Food27 Recipes4 Recipes
Cat Treats7 Treats3 Treats

Top Rated Nulo Recipes

Dog Food
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FreeStyle Adult Turkey & Sweet Potato Recipe
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FreeStyle Beef, Peas & Carrots Recipe (Canned)
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Cat Food
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FreeStyle Cat & Kitten - Chicken & Cod Recipe
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FreeStyle Turkey & Chicken Recipe (Canned Cat Food)
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Top Rated Pure Balance Recipes

Dog Food
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Wild & Free Grain Free Formula - Bison, Pea & Venison Recipe
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Canned Dog Food Turkey & Chicken Recipe For Adult Dogs
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Cat Food
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Wild & Free High Protein Salmon Recipe For Cats
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Cat Food
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High Protein Grain Free Chicken & Turkey Recipe In Sauce For Cats
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