Nulo vs Pure Balance

Nulo vs. Pure Balance

In this comparison article for Nulo vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Pure Balance Dog Food

Dry Dog Food Nulo Pure Balance
Crude Protein 36.9% 29.2%
Crude Fat 20.3% 16.7%
Crude Fiber 5.2% 5.6%
Wet/Canned Dog Food Nulo Pure Balance
Crude Protein 45.7% 34.6%
Crude Fat 32.4% 24.6%
Crude Fiber 5.5% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Balance dry recipes contain 7.65% less protein than Nulo dry recipes. This difference in protein content is a notable difference between Nulo and Pure Balance. In addition, Nulo wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Pure Balance typically provides less fat than Nulo. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Nulo wet dog foods also provide more fat than Pure Balance wet foods.


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and Nulo also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Pure Balance Cat Food

Dry Cat Food Nulo Pure Balance
Crude Protein 44.3% 39.9%
Crude Fat 19.0% 17.7%
Crude Fiber 5.1% 5.9%
Wet/Canned Cat Food Nulo Pure Balance
Crude Protein 52.8% 42.0%
Crude Fat 25.9% 25.4%
Crude Fiber 4.5% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The table shows that Pure Balance provides far less protein than Nulo. The difference in protein content is roughly 4.45%. In addition, Nulo wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

As you can see, Pure Balance and Nulo guarantee a similar amount of crude fat. With regards to wet cat food, Nulo and Pure Balance also provide roughly the same amount of crude fat.


Nulo and Pure Balance both provide roughly the same amount of crude fiber. For wet cat foods, Pure Balance typically provides a little more fiber (about 2.71% more).

Nulo Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Pure Balance pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Nulo Pure Balance
Per Pound $15.09 $1.50
Per Calorie $0.0078 $0.0009
Dry Cat Food Nulo Pure Balance
Per Pound $3.10 $2.22
Per Calorie $0.0019 $0.0013
Wet Dog Food Nulo Pure Balance
Per Pound $3.51 $1.69

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Pure Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Pure Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Pure Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:







Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:




Type Of Pet Foods Available

Product Nulo Pure Balance
Dry Dog Food 17 Recipes 7 Recipes
Wet Dog Food 19 Recipes 15 Recipes
Dog Treats 8 Treats
Dry Cat Food 11 Recipes 5 Recipes
Wet Cat Food 24 Recipes 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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