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Nulo vs Whole Paws

Nulo vs. Whole Paws

In this comparison article for Nulo vs Whole Paws, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Whole Paws, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Whole Paws vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Whole Paws Review Page.

Guaranteed Analysis: Whole Paws vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Whole Paws Dog Food

Dry Dog Food Nulo Whole Paws
Crude Protein 35.8% 29.8%
Crude Fat 19.7% 17.3%
Crude Fiber 5.1% 3.3%
Wet/Canned Dog Food Nulo Whole Paws
Crude Protein 45.7% 40.5%
Crude Fat 32.4% 23.6%
Crude Fiber 5.5% 7.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Whole Paws dry recipes contain 6.04% less protein than Nulo dry recipes. This difference in protein content is a notable difference between Nulo and Whole Paws. In addition, Nulo wet dog foods also provide more protein than Whole Paws wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Whole Paws typically provides less fat than Nulo. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Nulo wet dog foods also provide more fat than Whole Paws wet foods.


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Whole Paws and Nulo also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Whole Paws Cat Food

Dry Cat Food Nulo Whole Paws
Crude Protein 44.5% 33.3%
Crude Fat 20.6% 18.5%
Crude Fiber 4.8% 7.0%
Wet/Canned Cat Food Nulo Whole Paws
Crude Protein 52.8% 46.1%
Crude Fat 25.9% 23.3%
Crude Fiber 4.5% 5.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Nulo dry cat foods clearly provides more protein than Whole Paws. In fact, the difference between the protein content is roughly 11.14%, which is a significant amount. For wet cat foods, Nulo provides more protein (about 6.63% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 2.06% more fat. This is a fairly small difference between Nulo and Whole Paws, but still worth mentioning. In addition, Nulo wet cat foods also provide more fat than Whole Paws wet foods.


According to our data, Whole Paws guarantees 2.25% more fiber than Nulo. Although this difference is relatively small, it's still a notable difference. For wet cat foods, Whole Paws and Nulo provide roughly the same amount of fiber.

Nulo Pet Food Ingredients vs. Whole Paws Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Whole Paws.

Canola Oil
Pea Protein
Poultry Giblets
Powdered Cellulose

Product Safety: Recall History of Nulo & Whole Paws?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Whole Paws pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


72 Recipes In-Stock Today

38 Recipes In-Stock Today

45 Recipes In-Stock Today

26 Recipes In-Stock Today

Where To Buy Whole Paws Pet Foods

You can purchase Whole Paws pet food products from these retailers:


Type Of Pet Foods Available

Product Nulo Whole Paws
Dry Dog Food 28 Recipes 5 Recipes
Wet Dog Food 19 Recipes 7 Recipes
Dog Treats 8 Treats 8 Treats
Dry Cat Food 12 Recipes 3 Recipes
Wet Cat Food 24 Recipes 8 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores