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Nutro vs Inception

Nutro vs. Inception

In this comparison article for Nutro vs Inception, we'll highlight the key differences between these two pet food brands. To properly compare Nutro and Inception, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Inception vs Nutro comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nutro Review Page or Inception Review Page.

Guaranteed Analysis: Inception vs. Nutro

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nutro Dog Food vs. Inception Dog Food

Dry Dog Food Nutro Inception
Crude Protein 27.0% 28.4%
Crude Fat 15.0% 17.0%
Crude Fiber 4.7% 6.8%
Wet/Canned Dog Food Nutro Inception
Crude Protein 42.6% 36.4%
Crude Fat 24.2% 20.5%
Crude Fiber 6.1% 9.1%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, Nutro provides more protein (about 6.20% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Nutro typically provides less fat than Inception. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Nutro wet dog foods also provide more fat than Inception wet foods.


If you look at the average percentages of crude fiber, you'll notice that Inception typically guarantees 2.09% more fiber. This is a fairly small difference between Inception and Nutro, but still worth mentioning. In addition, Inception wet dog foods also provide more fiber than Nutro wet foods.

Nutro Cat Food vs. Inception Cat Food

Dry Cat Food Nutro Inception
Crude Protein 37.3% 33.3%
Crude Fat 17.1% 15.6%
Crude Fiber 6.1% 7.8%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Inception dry recipes contain 4.00% less protein than Nutro dry recipes. This difference in protein content is a notable difference between Nutro and Inception.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

As you can see, Inception and Nutro guarantee a similar amount of crude fat.


Nutro and Inception both provide roughly the same amount of crude fiber.

Nutro Pet Food Ingredients vs. Inception Pet Food Ingredients

Here are some of the controversial ingredients used only by Nutro.

Iron Oxide
Pea Protein
Pork Plasma
Whole Wheat
Brewers Rice
Wheat Gluten
Caramel Color
Tomato Pomace
Vegetable Oil
Feeding Oatmeal
Corn Gluten Meal
Dried Corn Syrup
Ground Whole Wheat
Meat And Bone Meal
Powdered Cellulose
Dried Tomato Pomace
Pea Protein Isolate
Animal Fat (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Nutro.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nutro & Inception?

Nutro has been recalled 4 times.

  • Sept. 30, 2009: small pieces of melted plastic
  • Dec. 13, 2015: Mold
  • May 21, 2009: incorrect levels of zinc and potassium
  • March 16, 2007: Melamine

According to our records, Inception has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Nutro Inception
Per Pound $2.27 $1.73
Per Calorie $0.0014 $0.0010
Dry Cat Food Nutro Inception
Per Pound $2.88 $2.65
Per Calorie $0.0017 $0.0016

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nutro or Inception, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nutro or Inception will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nutro and Inception. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nutro Pet Foods

You can purchase Nutro pet foods from the following stores:


82 Recipes In-Stock Today

69 Recipes In-Stock Today

66 Recipes In-Stock Today

Where To Buy Inception Pet Foods

You can purchase Inception pet food products from these retailers:


7 Recipes In-Stock Today

7 Recipes In-Stock Today

Type Of Pet Foods Available

Product Nutro Inception
Dry Dog Food 54 Recipes 4 Recipes
Wet Dog Food 45 Recipes 4 Recipes
Dog Treats 12 Treats
Dry Cat Food 10 Recipes 3 Recipes
Wet Cat Food 39 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores