Primal vs I and Love and You

Primal vs. I and Love and You

In this comparison article for Primal vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Primal and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. I and Love and You Dog Food

Dry Dog Food Primal I and Love and You
Crude Protein 49.2% 32.6%
Crude Fat 31.7% 15.0%
Crude Fiber 3.9% 5.5%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Primal provides significantly more protein. On average, Primal guarantees about 16.65% more protein than I and Love and You.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

The comparison table above shows that Primal dry dog foods provide significantly more fat than I and Love and You. More specifically, Primal guarantees at least 16.73% more fat.


Primal and I and Love and You both provide roughly the same amount of crude fiber.

Primal Cat Food vs. I and Love and You Cat Food

Dry Cat Food Primal I and Love and You
Crude Protein 54.7% 43.0%
Crude Fat 28.8% 17.9%
Crude Fiber 3.9% 4.8%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Primal dry cat foods clearly provides more protein than I and Love and You. In fact, the difference between the protein content is roughly 11.71%, which is a significant amount.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

On average, Primal dry cat food recipes contain 10.91% more fat than I and Love and You recipes. Clearly, there is a significant difference between the fat content of I and Love and You and Primal.


There is a relatively insignificant difference between the crude fiber content of the two brands.

Primal Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Here are some of the controversial ingredients used only by I and Love and You.

Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Product Safety: Recall History of Primal & I and Love and You?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Primal I and Love and You
Per Pound $41.21 $4.66
Per Calorie $0.0155 $0.0030
Dry Cat Food Primal I and Love and You
Per Pound $42.76 $3.02
Per Calorie $0.0175 $0.0019

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:








Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:









Type Of Pet Foods Available

Product Primal I and Love and You
Dry Dog Food 9 Recipes
Wet Dog Food 5 Recipes
Dog Treats 8 Treats 13 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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