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Primal vs Inception

Primal vs. Inception

In this comparison article for Primal vs Inception, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Inception, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Inception vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Inception Review Page.

Guaranteed Analysis: Inception vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Inception Dog Food

Dry Dog FoodPrimalInception
Crude Protein48.0%28.4%
Crude Fat26.7%17.0%
Crude Fiber4.6%6.8%
Wet/Canned Dog FoodPrimalInception
Crude Protein49.5%36.4%
Crude Fat28.4%20.5%
Crude Fiber5.3%9.1%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Primal provides significantly more protein. On average, Primal guarantees about 19.58% more protein than Inception. Similarly, Primal wet dog foods provide significantly more protein than Inception wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

The comparison table above shows that Primal dry dog foods provide significantly more fat than Inception. More specifically, Primal guarantees at least 9.67% more fat. For wet dog foods, Primal provides more fat (about 7.95% more).


According to our data, Inception guarantees 2.17% more fiber than Primal. Although this difference is relatively small, it's still a notable difference. In addition, Inception wet dog foods also provide more fiber than Primal wet foods.

Primal Cat Food vs. Inception Cat Food

Dry Cat FoodPrimalInception
Crude Protein50.1%33.3%
Crude Fat24.0%15.6%
Crude Fiber4.8%7.8%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Primal dry cat foods clearly provides more protein than Inception. In fact, the difference between the protein content is roughly 16.81%, which is a significant amount.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

On average, Primal dry cat food recipes contain 8.48% more fat than Inception recipes. Clearly, there is a significant difference between the fat content of Inception and Primal.


There is a small difference between the fiber content of Inception and Primal. We can see that Inception guarantees about 3.02% more fiber than Primal.

Primal Pet Food Ingredients vs. Inception Pet Food Ingredients

In our option, both Primal and Inception utilize high-quality ingredients. According to our records, neither brand uses any type of controversial ingredients or harmful ingredients.

Product Safety: Recall History of Primal & Inception?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, Inception has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodPrimalInception
Per Pound$45.57$2.05
Per Calorie$0.0227$0.0012
Dry Cat FoodPrimalInception
Per Pound$45.93$2.85
Per Calorie$0.0230$0.0017

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or Inception, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or Inception will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and Inception. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:


15 Recipes In-Stock Today

20 Recipes In-Stock Today

15 Recipes In-Stock Today

14 Recipes In-Stock Today

Where To Buy Inception Pet Foods

You can purchase Inception pet food products from these retailers:


14 Recipes In-Stock Today

12 Recipes In-Stock Today

Type Of Pet Foods Available

ProductPrimalInception
Dry Dog FoodNone4 Recipes
Wet Dog FoodNone4 Recipes
Dog Treats6 Treats4 Treats
Dry Cat FoodNone3 Recipes
Wet Cat FoodNoneNone
Cat TreatsNoneNone

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