Primal vs Pure Balance

Primal vs. Pure Balance

In this comparison article for Primal vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Pure Balance Dog Food

Dry Dog Food Primal Pure Balance
Crude Protein 46.2% 29.2%
Crude Fat 31.5% 16.7%
Crude Fiber 2.3% 5.6%
Wet/Canned Dog Food Primal Pure Balance
Crude Protein 50.9% 35.7%
Crude Fat 31.8% 25.5%
Crude Fiber 4.8% 7.2%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Primal dry dog food recipes contain 17.03% more protein than Pure Balance recipes. Clearly, there is a significant difference between the protein content of Pure Balance and Primal. Similarly, Primal wet dog foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Primal provides significantly more fat. On average, Primal guarantees about 14.87% more protein than Pure Balance. For wet dog foods, Primal provides more fat (about 6.30% more).


If you look at the average percentages of crude fiber, you'll notice that Pure Balance typically guarantees 3.22% more fiber. This is a fairly small difference between Pure Balance and Primal, but still worth mentioning. In addition, Pure Balance wet dog foods also provide more fiber than Primal wet foods.

Primal Cat Food vs. Pure Balance Cat Food

Dry Cat Food Primal Pure Balance
Crude Protein 55.7% 39.9%
Crude Fat 27.9% 17.7%
Crude Fiber 3.1% 5.9%
Wet/Canned Cat Food Primal Pure Balance
Crude Protein 54.1% 42.0%
Crude Fat 29.4% 25.4%
Crude Fiber 4.3% 7.2%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The comparison table above shows that Primal dry cat foods provide significantly more protein than Pure Balance. More specifically, Primal guarantees at least 15.84% more protein. Similarly, Primal wet cat foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Primal dry cat foods clearly provides more fat than Pure Balance. In fact, the difference between the fat content is roughly 10.21%, which is a significant amount. For wet cat foods, Primal typically provides a little more fat (about 3.94% more).


According to our data, Pure Balance guarantees 2.85% more fiber than Primal. Although this difference is relatively small, it's still a notable difference. In addition, Pure Balance wet cat foods also provide more fiber than Primal wet foods.

Primal Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Primal & Pure Balance?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, Pure Balance has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Primal Pure Balance
Per Pound $41.21 $1.50
Per Calorie $0.0155 $0.0009
Dry Cat Food Primal Pure Balance
Per Pound $42.76 $2.21
Per Calorie $0.0175 $0.0013

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or Pure Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or Pure Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and Pure Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:









Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:




Type Of Pet Foods Available

Product Primal Pure Balance
Dry Dog Food 7 Recipes
Wet Dog Food 15 Recipes
Dog Treats 8 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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