Primal vs Pure Balance

Primal vs. Pure Balance

In this comparison article for Primal vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Pure Balance Review Page.

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Guaranteed Analysis: Pure Balance vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Pure Balance Dog Food

Dry Dog Food Primal Pure Balance
Crude Protein 49.7% 29.2%
Crude Fat 32.1% 16.7%
Crude Fiber 4.1% 5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Primal dry dog food recipes contain 20.45% more protein than Pure Balance recipes. Clearly, there is a significant difference between the protein content of Pure Balance and Primal.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Primal provides significantly more fat. On average, Primal guarantees about 15.45% more protein than Pure Balance.


As you can see, Primal and Pure Balance guarantee a similar amount of crude fiber.

Primal Cat Food vs. Pure Balance Cat Food

Dry Cat Food Primal Pure Balance
Crude Protein 54.7% 39.9%
Crude Fat 28.8% 17.7%
Crude Fiber 3.9% 5.9%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The comparison table above shows that Primal dry cat foods provide significantly more protein than Pure Balance. More specifically, Primal guarantees at least 14.83% more protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Primal dry cat foods clearly provides more fat than Pure Balance. In fact, the difference between the fat content is roughly 11.15%, which is a significant amount.


If you look at the average percentages of crude fiber, you'll notice that Pure Balance typically guarantees 2.06% more fiber. This is a fairly small difference between Pure Balance and Primal, but still worth mentioning.

Primal Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Primal & Pure Balance?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, Pure Balance has never been recalled.


Disclosure: PawDiet has an affiliate relationship with retailers featured in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:








Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:




Type Of Pet Foods Available

Product Primal Pure Balance
Dry Dog Food 7 Recipes
Wet Dog Food 12 Recipes
Dog Treats 8 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 5 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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