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Primal vs Pure Vita

Primal vs. Pure Vita

In this comparison article for Primal vs Pure Vita, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Pure Vita, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Vita vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Pure Vita Review Page.

Guaranteed Analysis: Pure Vita vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Pure Vita Dog Food

Dry Dog Food Primal Pure Vita
Crude Protein 48.0% 27.8%
Crude Fat 26.7% 16.3%
Crude Fiber 4.6% 6.9%
Wet/Canned Dog Food Primal Pure Vita
Crude Protein 49.5% 48.6%
Crude Fat 28.4% 33.6%
Crude Fiber 5.3% 6.8%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Primal dry dog foods clearly provides more protein than Pure Vita. In fact, the difference between the protein content is roughly 20.21%, which is a significant amount. For wet dog foods, Primal and Pure Vita provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

On average, Primal dry dog food recipes contain 10.46% more fat than Pure Vita recipes. Clearly, there is a significant difference between the fat content of Pure Vita and Primal. For wet dog foods, Pure Vita provides more fat (about 5.24% more).


According to our average data, Primal typically provides less fiber than Pure Vita. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet dog foods, Pure Vita and Primal provide roughly the same amount of fiber.

Primal Cat Food vs. Pure Vita Cat Food

Dry Cat Food Primal Pure Vita
Crude Protein 50.1% 35.9%
Crude Fat 24.0% 18.5%
Crude Fiber 4.8% 7.2%
Wet/Canned Cat Food Primal Pure Vita
Crude Protein 54.6% 49.2%
Crude Fat 25.4% 34.8%
Crude Fiber 4.1% 4.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that Primal provides significantly more protein. On average, Primal guarantees about 14.22% more protein than Pure Vita. For wet cat foods, Primal provides more protein (about 5.32% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Pure Vita dry recipes contain 5.52% less fat than Primal dry recipes. This difference in fat content is a notable difference between Primal and Pure Vita. In addition, Pure Vita wet cat foods also provide more fat than Primal wet foods.


If you look at the average percentages of crude fiber, you'll notice that Pure Vita typically guarantees 2.47% more fiber. This is a fairly small difference between Pure Vita and Primal, but still worth mentioning. For wet cat foods, Pure Vita and Primal provide roughly the same amount of fiber.

Primal Pet Food Ingredients vs. Pure Vita Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Pea Protein
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Vita.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Primal & Pure Vita?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, Pure Vita has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Primal Pure Vita
Per Pound $42.05 $3.07
Per Calorie $0.0209 $0.0017
Dry Cat Food Primal Pure Vita
Per Pound $42.95 $3.56
Per Calorie $0.0216 $0.0020

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or Pure Vita, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or Pure Vita will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and Pure Vita. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:


25 Recipes In-Stock Today

23 Recipes In-Stock Today

23 Recipes In-Stock Today

22 Recipes In-Stock Today

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet food products from these retailers:


19 Recipes In-Stock Today

13 Recipes In-Stock Today

Type Of Pet Foods Available

Product Primal Pure Vita
Dry Dog Food 8 Recipes
Wet Dog Food 5 Recipes
Dog Treats 7 Treats 2 Treats
Dry Cat Food 3 Recipes
Wet Cat Food 3 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores