Primal vs Taste of the Wild

Primal vs. Taste of the Wild

In this comparison article for Primal vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Primal Taste of the Wild
Crude Protein 46.2% 31.9%
Crude Fat 31.5% 18.0%
Crude Fiber 2.3% 5%
Wet/Canned Dog Food Primal Taste of the Wild
Crude Protein 48.6% 45.6%
Crude Fat 30.6% 22.2%
Crude Fiber 4.6% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Primal dry dog foods clearly provides more protein than Taste of the Wild. In fact, the difference between the protein content is roughly 14.38%, which is a significant amount. For wet dog foods, Primal typically provides a little more protein (about 3.02% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

On average, Primal dry dog food recipes contain 13.51% more fat than Taste of the Wild recipes. Clearly, there is a significant difference between the fat content of Taste of the Wild and Primal. Similarly, Primal wet dog foods provide significantly more protein than Taste of the Wild wet foods.


According to our average data, Primal typically provides less fiber than Taste of the Wild. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet dog foods, Taste of the Wild and Primal provide roughly the same amount of fiber.

Primal Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Primal Taste of the Wild
Crude Protein 55.7% 41.1%
Crude Fat 27.9% 18.9%
Crude Fiber 3.1% 3.3%
Wet/Canned Cat Food Primal Taste of the Wild
Crude Protein 54.1% 44.4%
Crude Fat 29.4% 16.7%
Crude Fiber 4.3% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that Primal provides significantly more protein. On average, Primal guarantees about 14.62% more protein than Taste of the Wild. Similarly, Primal wet cat foods provide significantly more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

The comparison table above shows that Primal dry cat foods provide significantly more fat than Taste of the Wild. More specifically, Primal guarantees at least 9.00% more fat. Similarly, Primal wet cat foods provide significantly more protein than Taste of the Wild wet foods.


Both brands provide roughly the same amount of crude fiber. For wet cat foods, Taste of the Wild typically provides a little more fiber (about 3.99% more).

Primal Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Here are some of the controversial ingredients used only by Taste of the Wild.

Canola Oil
Pea Protein
Tomato Pomace

Product Safety: Recall History of Primal & Taste of the Wild?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Primal Taste of the Wild
Per Pound $41.41 $1.86
Per Calorie $0.0156 $0.0011
Dry Cat Food Primal Taste of the Wild
Per Pound $42.44 $2.29
Per Calorie $0.0174 $0.0013

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:








Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:










Type Of Pet Foods Available

Product Primal Taste of the Wild
Dry Dog Food 9 Recipes
Wet Dog Food 5 Recipes
Dog Treats 8 Treats
Dry Cat Food 2 Recipes
Wet Cat Food 2 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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