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Primal vs WholeHearted

Primal vs. WholeHearted

In this comparison article for Primal vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Primal and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. WholeHearted Dog Food

Dry Dog Food Primal WholeHearted
Crude Protein 46.3% 29.2%
Crude Fat 30.9% 15.8%
Crude Fiber 2.4% 5.6%
Wet/Canned Dog Food Primal WholeHearted
Crude Protein 48.7% 43.6%
Crude Fat 30.3% 24.3%
Crude Fiber 4.7% 7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The comparison table above shows that Primal dry dog foods provide significantly more protein than WholeHearted. More specifically, Primal guarantees at least 17.06% more protein. For wet dog foods, Primal provides more protein (about 5.02% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Primal dry dog foods clearly provides more fat than WholeHearted. In fact, the difference between the fat content is roughly 15.14%, which is a significant amount. For wet dog foods, Primal provides more fat (about 5.98% more).


There is a small difference between the fiber content of WholeHearted and Primal. We can see that WholeHearted guarantees about 3.19% more fiber than Primal. In addition, WholeHearted wet dog foods also provide more fiber than Primal wet foods.

Primal Cat Food vs. WholeHearted Cat Food

Dry Cat Food Primal WholeHearted
Crude Protein 55.5% 36.7%
Crude Fat 27.0% 14.9%
Crude Fiber 3.0% 5.8%
Wet/Canned Cat Food Primal WholeHearted
Crude Protein 54.7% 57.0%
Crude Fat 29.0% 17.1%
Crude Fiber 4.4% 7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

On average, Primal dry cat food recipes contain 18.80% more protein than WholeHearted recipes. Clearly, there is a significant difference between the protein content of WholeHearted and Primal. For wet cat foods, WholeHearted typically provides a little more protein (about 2.38% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

When you look at the average percentages of crude fat for dry cat food, it's clear that Primal provides significantly more fat. On average, Primal guarantees about 12.03% more protein than WholeHearted. Similarly, Primal wet cat foods provide significantly more protein than WholeHearted wet foods.


According to our average data, Primal typically provides less fiber than WholeHearted. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, WholeHearted wet cat foods also provide more fiber than Primal wet foods.

Primal Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Pea Protein
Caramel Color
Tomato Pomace
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Primal & WholeHearted?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, WholeHearted has never been recalled.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:


31 Recipes In-Stock Today

31 Recipes In-Stock Today

26 Recipes In-Stock Today

17 Recipes In-Stock Today

4 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

Product Primal WholeHearted
Dry Dog Food 22 Recipes
Wet Dog Food 21 Recipes
Dog Treats 7 Treats 18 Treats
Dry Cat Food 11 Recipes
Wet Cat Food 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores