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Primal vs Zignature

Primal vs. Zignature

In this comparison article for Primal vs Zignature, we'll highlight the key differences between these two pet food brands. To properly compare Primal and Zignature, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Zignature vs Primal comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Primal Review Page or Zignature Review Page.

Guaranteed Analysis: Zignature vs. Primal

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Primal Dog Food vs. Zignature Dog Food

Dry Dog Food Primal Zignature
Crude Protein 48.0% 32.6%
Crude Fat 26.7% 17.1%
Crude Fiber 4.6% 4.9%
Wet/Canned Dog Food Primal Zignature
Crude Protein 49.5% 43.0%
Crude Fat 28.4% 26.2%
Crude Fiber 5.3% 6.4%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Primal provides significantly more protein. On average, Primal guarantees about 15.39% more protein than Zignature. For wet dog foods, Primal provides more protein (about 6.51% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

The comparison table above shows that Primal dry dog foods provide significantly more fat than Zignature. More specifically, Primal guarantees at least 9.62% more fat. For wet dog foods, Primal typically provides a little more fat (about 2.18% more).


Primal and Zignature both provide roughly the same amount of crude fiber. With regards to wet dog food, Zignature and Primal also provide roughly the same amount of crude fiber.

Primal Pet Food Ingredients vs. Zignature Pet Food Ingredients

In our option, both Primal and Zignature utilize high-quality ingredients. According to our records, neither brand uses any type of controversial ingredients or harmful ingredients.

Product Safety: Recall History of Primal & Zignature?

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

According to our records, Zignature has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Primal Zignature
Per Pound $42.05 $3.01
Per Calorie $0.0209 $0.0017

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Primal or Zignature, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Primal or Zignature will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Primal and Zignature. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Primal Pet Foods

You can purchase Primal pet foods from the following stores:


25 Recipes In-Stock Today

23 Recipes In-Stock Today

23 Recipes In-Stock Today

22 Recipes In-Stock Today

Where To Buy Zignature Pet Foods

You can purchase Zignature pet food products from these retailers:


44 Recipes In-Stock Today

43 Recipes In-Stock Today

10 Recipes In-Stock Today

24 Recipes In-Stock Today

Type Of Pet Foods Available

Product Primal Zignature
Dry Dog Food 21 Recipes
Wet Dog Food 13 Recipes
Dog Treats 7 Treats 13 Treats
Dry Cat Food
Wet Cat Food
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores